TV ONE'S AUTOBIOGRAPHICAL SERIES "UNCENSORED" EARNS #1 SPOT ON AD-SUPPORTED CABLE AMONG AFRICAN-AMERICANS FOR SECOND STRAIGHT SUNDAY
TV One's second week with new episodes of Unsung: The Boys and Uncensored: Tamar Braxton, delivered a combined reach of 1.4 Million Total Unique Viewers 2+
SILVER SPRING, MD - March 8, 2018 - On Sunday, February 25, the premiere of Uncensored: Tamar Braxton, was the #1 telecast on Ad-supported Cable at 10 p.m. ET among African- Americans P25-54, experiencing growth over last week's debut among Total P25-54 (+12%) and W25-54 (+5%). TV One's back-to-back premieres of the autobiographical series Uncensored: Tamar Braxton and Unsung: The Boys also ranked among the Top 5 telecasts on Ad-supported Cable among African-Americans P25-54 for the second week in a row from 9-11 p.m. ET, ranking #3 and #5, respectively (L+3).
Premieres of Uncensored and Unsung both saw audience growth among P25-54 over the prior week's strong premieres on Sunday, February 18, with Unsung: The Boys earning a .47 P25-54 (+3%), and .65 Household rating from 9 p.m. to 10 p.m. ET (L+3). The premiere of Uncensored: Tamar Braxton delivered a .54 P25-54 and .72 Household rating, from 10 p.m. to 11 p.m. ET (L+3). And, both shows delivered a combined reach of 1.4 Million Total Unique Viewers 2+ for the night, driving TV One to once again rank among the Top 5 Cable networks in primetime on Sunday night among African-Americans P25-54 (#5).
According to Rollingout.com, Uncensored "provides a platform for subjects to speak directly and candidly about their personal triumphs and successes, the obstacles and challenges they have faced, and the pivotal moments that have shaped their lives and careers."
Premieres continue this week on Sunday, March 11 starting at 9/8C with Unsung: Blue Magic and Uncensored: Nia Long. R&B quintet Blue Magic stands as the last of the great vocal groups from the 1970s, and all five original members reunited for the first time since 1982 to tell their incredible story on Unsung. A stunning pop culture darling, Hollywood leading lady and three-time NAACP award winner Nia Long's run of success spans three decades. The journey to get there, however, was a turbulent one, and she's telling her story on Uncensored this Sunday at 10/9C.
Through first-hand accounts, interviews with family and friends, and archival footage, each episode of TV One's signature series Unsung sheds much-deserved light on some of the most influential and talented R&B, soul, funk, hip hop, disco, and gospel artists of the last 30 years. Also featuring Deborah Cox, Avant, Shirley Caesar, Brand Nubian, Trick Daddy and Lost Boyz, season 12 of TV One's critically acclaimed and award-winning Unsung uncovers the personal triumphs and struggles of these musical legends.
In its first season, Uncensored dives deep into the lives of your favorite personalities as they reveal secrets to their success, obstacles they've faced, and how they manage this new world of social media that has helped but sometimes haunted their careers. The 10-episode autobiographical series gives unprecedented access to stars of film, television, music, and pop culture, including La La Anthony, Snoop Dogg, NeNe Leakes, Charlamagne Tha God, Le'Andria Johnson, and more as they personally reveal their own stories, in their own words, in the places their stories unfolded.
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About TV One
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
Source: Nielsen (L+3 data). Further qualifications available upon request.