or


[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (3/10/18):

NBC (2.914 million viewers, #2; adults 18-49: 0.6, #T1) and ABC (2.008 million viewers, #3; adults 18-49: 0.6, #T1) shared the demo crown on a low key Saturday with the latter serving up its weekly "NBA Countdown" (1.798 million viewers, #9; adults 18-49: 0.4, #T6) and "NBA Saturday Primetime on ABC" (2.050 million viewers, #8; adults 18-49: 0.6, #3).

The Peacock then offered up its mix of "Will & Grace" (2.250 million viewers, #7; adults 18-49: 0.4, #T6), "Superstore" (2.291 million viewers, #6; adults 18-49: 0.5, #T4), "Dateline Saturday Night Mystery" (3.542 million viewers, #2; adults 18-49: 0.7, #T1) and a vintage "Saturday Night Live" (2.931 million viewers, #4; adults 18-49: 0.7, #T1).

Next up was CBS (3.284 million viewers, #1; adults 18-49: 0.4, #T3) and its trio of "NCIS" (2.581 million viewers, #5; adults 18-49: 0.4, #T6), "NCIS: New Orleans" (3.304 million viewers, #3; adults 18-49: 0.4, #T6) and a new "48 Hours" (3.968 million viewers, #1; adults 18-49: 0.5, #T4).

And finally, FOX (1.520 million viewers, #4; adults 18-49: 0.4, #T3) rounded out the night with the primetime portion of "Big East Basketball Tournament: Championship Game" (1.520 million viewers, #10; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· The March 10 telecast of "Saturday Night Live," hosted by Sterling K. Brown and featuring musical guest James Bay, has averaged a 4.1 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.7/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" is the #1 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping in both measures all primetime programs on those nets, including ABC's Spurs-Thunder NBA coverage.

· "Saturday Night Live" outrated the night's #2 Big 4 program in metered-market households by a +52% margin (4.1 vs. 2.7 for CBS's "48 Hours") and beat the #2 show in 18-49 in the local people meters by +143% (1.7 vs. 0.7 for three different primetime programs).

· The March 10 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/11/17):

ABC (2.144 million viewers, #3; adults 18-49: 0.6, #1) was the demo champ on Saturday with its coverage of "NBA Countdown" (1.899 million viewers, #8; adults 18-49: 0.4, #T6) and "NBA Saturday Primetime on ABC" (2.193 million viewers, #6; adults 18-49: 0.7, #T1).

CBS (3.503 million viewers, #1; adults 18-49: 0.5, #T2) then topped the viewership chart with its mix of "Ransom" (2.506 million viewers, #4; adults 18-49: 0.4, #T6), "NCIS: Los Angeles" (3.534 million viewers, #2; adults 18-49: 0.5, #T4) and "48 Hours" (4.470 million viewers, #1; adults 18-49: 0.7, #T1).

Next up was NBC (2.519 million viewers, #2; adults 18-49: 0.5, #T2) with encores of "The Voice" (3.009 million viewers, #3; adults 18-49: 0.5, #T4), "Taken" (2.103 million viewers, #7; adults 18-49: 0.4, #T6) and "SNL Vintage" (2.446 million viewers, #5; adults 18-49: 0.6, #3).

And finally, repeats of "24: Legacy" (0.717 million viewers, #10; adults 18-49: 0.2, #T9) and "APB" (0.788 million viewers, #9; adults 18-49: 0.2, #T9) closed out the night on FOX (0.752 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· The March 11 telecast of "Saturday Night Live," hosted by Scarlett Johansson and featuring musical guest Lorde, scored a 4.8 rating, 13 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.2/12 in adults 18-49 in the 25 markets with local people meters.

· Versus what "Saturday Night Live" averaged with originals for the month of March last year, the March 11 telecast is up +20% in meter-market households (4.8 vs. 4.0) and up +16% in 18-49 in the local people meters (2.2 vs. 1.9 for the month of March 2016).

· The 4.8 rating in households beats results for the final 10 "Saturday Night Live" originals from last season, while the 2.2 in 18-49 in the local people meters tops last season's final nine first-runs.

· The March 11 "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.

Source: Nielsen Media Research





  [march 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.

[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.

[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.

[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.

[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.

[07/16/26 - 01:09 PM]
Messi Shines, FOX Sports is Golden with Record-Breaking England-Argentina FIFA World Cup 2026 Semifinal
15.063 million viewers watched Lionel Messi and Argentina knock out England in the semifinal Wednesday afternoon on FOX.

[07/16/26 - 12:03 PM]
Paramount+ Reaches Nearly 16M Viewers for UFC 329: McGregor vs Holloway 2, Peaking with Record-Breaking 8M Streams in U.S. and Latin America
The main event concluded in 69 seconds as Max Holloway secured a first-round TKO against Conor McGregor, whose return from a five-year layoff ended after he suffered an early knee injury.

[07/16/26 - 11:00 AM]
ESPN Delivers Strongest First Half Viewership Performance Since 2012 Across Television Networks
Fans consumed a combined 288 billion minutes of sports content across ESPN and ESPN on ABC during Nielsen's first half 2026 calendar period.

[07/15/26 - 01:01 PM]
"The Five Star Weekend" Is the #1 Original Scripted Launch in Peacock's History
Off to a five star start.

[07/15/26 - 12:50 PM]
FOX Sports Secures Most-Watched FIFA Men's World Cup Semifinals Telecast in English-Language U.S. History
11.462 million viewers watched Spain knock out France in the semifinal Tuesday afternoon on FOX.

[07/15/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 6
"Elle," "Off Campus," "Every Year After," "Clarkson's Farm," and "The Boys" led all original series worldwide.

[07/15/26 - 08:28 AM]
NBC and Peacock Deliver Most-Watched WNBA Game of 2026 Season with Fever-Aces on "Sunday Night Basketball"
The July 12 game averaged a Total Audience Delivery (TAD) of 2.64 million viewers on NBC and Peacock in primetime.

[07/14/26 - 05:18 PM]
ESPN Delivers Its Second Most-Watched Wimbledon Coverage
Saturday's Wimbledon Ladies Championship, a three-set victory for No. 9 Linda Noskova over No. 10 Karolina Muchova, averaged 1.9 million viewers, an increase of 48% compared to last year and ranking as ESPN's most-viewed women's championship ever.

[07/14/26 - 03:38 PM]
FOX Sports Continues to Smash Records - 15.644 Million Average Viewers for FIFA World Cup 2026 Quarterfinals - Best in English-Language U.S. History
21.796 million viewers watched Norway-England Saturday on FOX.

[07/14/26 - 02:03 PM]
NBC Sports Delivers Largest Final Round Audience for American Century Championship Celebrity Tournament Since 2004
The final round audience averaged 1.5 million viewers on NBC and Peacock.