Investigation Discovery Earns Best Prime Quarter Ever For Total Viewers
Investigation Discovery continues to move up the cable ranks, earning its best quarter ever for delivery of P2+ (1.23M) in first quarter 2018. In total day delivery, ID earned the #1 rank in ad-supported cable for W25-54 and the #2 rank for P25-54 (behind only ESPN). In prime, ID ranks #6 for W25-54, #9 for HH and #10 for P2+. Top series for the quarter included JODI ARIAS: AN AMERICAN MURDER MYSTERY (averaging nearly 2.7M P2+); HOMICIDE HUNTER: LT. JOE KENDA (1.9M P2+); PEOPLE MAGAZINE INVESTIGATES (1.7M P2+); SEE NO EVIL (1.5M P2+); JAMES PATTERSON'S MURDER IS FOREVER (1.5M P2+) and ON THE CASE WITH PAULA ZAHN (1.5M P2+). In addition, the two-hour Valentine's Day special HE LIED ABOUT EVERYTHING was a top premiere, averaging more than 1.5M P2+.
ID continues to be #1 in Prime and Total Day length of tune in all of cable for P25-54 and W25-54. ID has ranked #1 for total day length of tune in those demos for 25 consecutive quarters
Source: Nielsen via StarMedia Multitrak, 1/1/18-4/1/18, Prime (M-Su 8p-11p), Total Day M-Su 6a-6a, L+3 Day data, Impressions/Delivery (000), 1/4 Hr Program Based data, Ad-supported cable, standard exclusion of networks not programming 51% of daypart.