SEASON TWO PREMIERE OF IFC'S "BROCKMIRE" HITS IT OUT OF THE PARK - BEATS BOTH THE SEASON ONE PREMIERE AND FINALE IN KEY NIELSEN DEMOS
Brockmire Digital Premiere Notches Nearly 3 Million Views
NEW YORK - May 1, 2018 - The season two premiere of acclaimed IFC comedy Brockmire, starring Hank Azaria experienced strong growth - eclipsing both the season one premiere and finale in key demos - remarkable growth in this environment. Compared to the 2017 series premiere, the season two premiere grew 15% among adults 25-54 and 11% among adults 18-49 in Nielsen live+3 ratings. And compared to the season one finale of Brockmire, the season two premiere grew 24% among adults 25-54, 13% among adults 18-49 and 7% among total viewers. The season two premiere on Wednesday, April 25 also delivered 506,000 total viewers in Nielsen live+3 ratings.
Additionally, the digital pre-premiere generated nearly 3 million total views on digital platforms including VOD, IFC.com, the IFC YouTube and Facebook pages, and FunnyOrDie.com.
"What a thrill to have Brockmire back on IFC and bigger than ever," said IFC president Jennifer Caserta. "Thanks to the incomparable Hank Azaria, Joel Church-Cooper, Mo Marable and the entire cast and crew for a second season that starts dark and goes darker, even for Jim Brockmire."
Debuting to critical praise in 2017, Brockmire follows Jim Brockmire (Azaria), a famed major league baseball announcer who suffered a notorious public breakdown after stumbling upon his wife's infidelity - a breakdown so bad that "Brutal Brockmire" became a viral internet meme.
Season one of the series begins a decade later, as Brockmire looked to reclaim his career, reputation, and love life. He eventually found happiness calling games for the Morristown Frackers, the underdog minor league baseball team, alongside his girlfriend, Jules (Amanda Peet). Season 2 finds Brockmire enjoying new found success as a top podcaster with his show "Brock Bottom," while chasing an opportunity to call games in New Orleans and living with his co-dependent friend Charles (Tyrel Jackson Williams).
Episode 202, "Platoon Player," premieres this Wednesday, May 2 at 10:00 PM on IFC. When Charles (Williams) needs the night off for his birthday, tensions arise when Jim shows up at Charles' dinner and meets his judgmental family.
Brockmire originally appeared as a viral short video on the award-winning comedy website Funny Or Die. All episodes of Season 2 are directed by Mo Marable and the series is executive produced by Azaria, Joel Church-Cooper, Marable, Tim Kirkby and Funny Or Die's Mike Farah and Joe Farrell. IFC recently announced that Brockmire will return for two more seasons, slated to air in 2019 and 2020, respectively.
IFC is the home of offbeat, unexpected comedies. Series Brockmire, Stan Against Evil, Baroness von Sketch Show and Documentary Now! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On, Slightly Off.
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