DISNEY CHANNEL'S 'DUCKTALES' HITS NEW SERIES HIGHS
Ranks as the #1 Show in Friday's 8 p.m. Half-Hour and
as Friday's #1 TV Series in Kids 6-11 and Girls 6-11
On Friday, May 4, 2018, Disney Channel's "DuckTales" generated new series highs in Total Viewers (1.25 million), Kids 6-11 (366,000/1.5 rating), Girls 6-11 (214,000/1.8 rating) and Boys 6-11 (152,000/1.2 rating). On its new night, "DuckTales" posted triple-digit gains over its most-recent original telecast (on Saturday, December 2, 2017) in Total Viewers (+170%), Kids 6-11 (+132%) and Girls 6-11 (+463%) and grew by solid double digits in Boys 6-11 (+27%).
"DuckTales" was the #1 program in Friday's 8 p.m. half-hour among Kids 6-11 and Girls 6-11 and the #1 TV series with Boys 6-11. In fact, "DuckTales" ranked as the #1 TV series on Friday in Kids 6-11 and Girls 6-11.
During the week, "DuckTales" reached 9.1 million Total Viewers, including 2.5 million Kids 6-11.
The Emmy(R) Award-nominated hit series airs daily on Disney Channel, with premieres every Friday in May, and new episodes and shorts debuting throughout the summer across Disney Channel, DisneyNOW and Disney Channel YouTube.
Extensions of the series set to begin this summer include an array of book titles from Disney Press, including "DuckTales: Solving Mysteries and Rewriting History!" and comic books and graphic novels from IDW Publishing, and a brand new toy line from PhatMojo, including action figures, plush and collectibles exclusively at Target. On June 5, Disney Studios will release "DuckTales: Destination Adventure!," an episode compilation DVD with two bonus classic "DuckTales" episodes released for the first time ever on DVD.
Source: The Nielsen Company, National U.S. Live + 3 Day Program Ratings for 5/4/18. Reach: NPower, Live+Same Day, 5/1-5/6/18, 6-minute qualifier.