National Live +3 Day Program Ratings for May 24, 2018
FREEFORM'S 'SIREN' FINALE MARKS A 5-WEEK HIGH IN WOMEN 18-34
'SIREN' CLOSES ITS DEBUT SEASON WITH 4-WEEK HIGHS IN ALL OTHER KEY DEMOS
'SIREN' IS THURSDAY'S NO. 1 SCRIPTED CABLE PROGRAM IN FEMALES 12-34
The season one finale of Freeform's "Siren" shot up over the prior week by 42% in Women 18-34 (212,000/0.61 rating. vs. 149,000/0.43 rating) to a 5-week high - since 4/19/18. In addition, "Siren" closed out its first season at 4-week highs in Total Viewers (1.20 million), Adults 18-34 (280,000/0.40 rating), Adults 18-49 (524,000/0.41 rating), Women 18-49 (377,000/0.58 rating), Persons 12-34 (358,000/0.38 rating) and Females 12-34 (283,000/0.61 rating).
The new Freeform drama ranked as Thursday's No. 1 scripted cable program among Females 12-34 and the No. 1 original scripted cable program in Adults 18-34, Women 18-34, Adults 18-49 and Women 18-49.
The "Siren" finale was cable's No. 1 gainer in Live+3 Day playback on Thursday in Total Viewers (+82%) and Adults 18-49 (+93%-tie).
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 5/24/18.