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[07/09/18 - 09:36 AM]
Comedy Central Registers Sixth Consecutive Month of Total Day Ratings Growth Among Adults 18-49, with June 2018 Up 11% in Primetime
Comedy Central further spins the numbers for the month to date.
[via press release from Comedy Central]

COMEDY CENTRAL EARNS SIXTH CONSECUTIVE MONTH OF RATINGS GROWTH IN TOTAL DAY AMONG ADULTS 18-49, WITH JUNE 2018 UP +11% IN PRIMETIME

2ND QUARTER PRIMETIME RATINGS AMONG KEY A18-49 DEMO UP +7%, MARKING BIGGEST GAIN FOR COMEDY CENTRAL SINCE 2013

Biggest Quarterly Increase in Total Day Ratings among A18-49 since 2014, Driven by Comedy Central's Biggest Year-Over-Year Growth among Women 18-49 since 2005

Total Day Ratings among W18-49 up +22% in 2018

June Represents the 15th Consecutive Month of Year-Over-Year Share Growth among A18-49, the Longest Streak among Top 20 Cable Networks

2Q18 Represents the 5th Consecutive Quarter of Year-Over-Year Share Growth Among A18-49

Video Streams up +55% vs. June 2017, 100% vs. 2nd Quarter 2017

NEW YORK, July 9, 2018 - There's no network hotter than Comedy Central this summer as June saw the #1 brand in comedy grow Total Day share among adults 18-49 for the 15th consecutive month - the longest streaks among Top 20 cable networks - and fifth consecutive quarter. The fastest-growing Top 20 cable network saw its biggest monthly ratings gains in primetime among the key A18-49 demo (+11%) since September 2013 and its biggest quarterly growth since 2013 (+7%).

Comedy Central's tremendous growth in 2018 has been driven by a broadening base and growing appeal among women 18-49, with Total Day ratings increases of at least +20% year-over-year every month in 2018 and an overall increase of +22% in the demo year-over-year. Excluding NBC Sports and its Olympic coverage, Comedy Central is the fastest-growing cable network among women 18-49 in 2018. Total Day ratings during 2Q18 among women 18-49 represented Comedy Central's biggest quarterly increases in the demo since 2005.

Comedy Central's third consecutive month of primetime ratings growth among A18-49, including a big +11% increase in June, led to a +7% increase in the demo for 2Q18, the network's largest quarterly gain since 2013. Overall, Total Day ratings among adults 18-49 were up +3% for both the month and quarter.

Comedy Central is similarly hot on social platforms, with 411 million streams of video content across platforms (Facebook, YouTube, Instagram and Twitter) in the month of June, up +55% year-over-year. On the quarter, total streams hit 1.3 billion, up 100% compared to the same quarter last year. The incredible June and 2Q performance continues the momentum of 2018, which has seen a +79% year-over-year increase in video streams.*

Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.

Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's company blog at blog.viacom.com, Twitter feed at (twitter.com/viacom) and Facebook page (facebook.com/viacom).

Source: Nielsen, L+SD. Top 20 Cable Nets based on A18-49 Total Day delivery for 2Q18 (4/2/18-7/1/18). Percent differences based on Coverage Area Ratings. *Source: Domo





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