DISCOVERY CHANNEL'S "ALASKAN BUSH PEOPLE" SEASON PREMIERE RANKS AS SUNDAY NIGHT'S #1 CABLE TELECAST AMONG TOTAL VIEWERS and M18-49
(Los Angeles) - Discovery's top-rated series, ALASKAN BUSH PEOPLE dominated ratings with its season premiere on Sunday, August 19. The season premiere was Sunday night's #1 unscripted cable telecast across P/M 25-54 and the #1 cable telecast among M18-49. The Brown family pushed Discovery to rank as cable's #1 network in Sunday Prime among M25-54 & M18-49 and was the most watched cable network of the night, averaging 4 million total viewers.
ALASKAN BUSH PEOPLE saw double digit growth over last year's season premiere across all 25-54s, 18-49s, Teens (12-17), and total viewers and had its highest-rated episode in over two years among W18-49. The series also posted its highest-rated episode since last season's finale in February 2017 across P/M25-54, P/M18-49, P/M18-34 and P2+. For the week of August 13-19, Discovery owned the top three unscripted cable telecasts among M25-54 and M18-49 with STREET OUTLAWS (#1) ALASKAN BUSH PEOPLE (#2), DEADLIEST CATCH (#3).
On social media, the season premiere of ALASKAN BUSH PEOPLE garnered 10,824 total social interactions across multiple platforms including Facebook, Twitter, and Instagram and was +142% more social than last year's premiere. The series posted its most social episode in nearly two years and had its most social episode on Twitter ever (2,663 Twitter interactions).
Source: The Nielsen Company, Live+3 data, coverage ratings. Ranks based on 000s, % change based on ratings (2 decimals). Network/time period rankers based on TP data, program rankers based on start/end/span Prime daypart, excl. TC < 5 min, breakouts, Spanish nets.
Source: Nielsen Social Content ratings based on Linear +/- 3hrs. Total interactions=Twitter, Facebook, & Instagram. Excludes repeats, specials, sports, movies, scripted series.