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[09/02/18 - 08:26 AM]
Saturday's Broadcast Ratings: NBC Wins College Football Showdown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks last night (9/1/18):

NBC (6.767 million viewers, #1; adults 18-49: 2.0, #1) kicked off September on top with its coverage of "College Football: Michigan at Notre Dame" (6.767 million viewers, #1; adults 18-49: 2.0, #1).

ABC (4.663 million viewers, #2; adults 18-49: 1.2, #2) then was the silver draw with the return of "Saturday Night College Football" (4.663 million viewers, #2; adults 18-49: 1.2, #2).

Next up was CBS (2.490 million viewers, #3; adults 18-49: 0.3, #T3) with a new "Pink Collar Crimes" (2.243 million viewers, #5; adults 18-49: 0.3, #T3) alongside repeats of "48 Hours" (2.554 million viewers, #4; adults 18-49: 0.3, #T3) and another "48 Hours" (2.674 million viewers, #3; adults 18-49: 0.3, #T3).

And finally, FOX (1.186 million viewers, #4; adults 18-49: 0.3, #T3) closed out the evening with its return of "CFB on FOX" (1.186 million viewers, #6; adults 18-49: 0.3, #T3).

In late-night metered market ratings (via NBC's press release):

· Due to the overrun of the Michigan-Notre Dame college football game, accurate metered-market ratings for last night's "Saturday Night Live" encore are currently unavailable.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/2/17):

ABC (12.002 million viewers, #1; adults 18-49: 3.8, #1) pulled in front on Saturday with the return of "Saturday Night College Football" (12.002 million viewers, #1; adults 18-49: 3.8, #1).

A distant second then went to NBC (2.743 million viewers, #2; adults 18-49: 0.5, #2) and its duo of "America's Got Talent" (2.571 million viewers, #3; adults 18-49: 0.4, #T3) and "Dateline Saturday Night Mystery" (3.087 million viewers, #2; adults 18-49: 0.5, #2).

Next up was CBS (1.530 million viewers, #4; adults 18-49: 0.3, #4) with a new "Candy Crush" (1.388 million viewers, #6; adults 18-49: 0.2, #7), the season finale of "Candy Crush" (1.229 million viewers, #7; adults 18-49: 0.3, #T5) and a repeat "48 Hours" (1.975 million viewers, #4; adults 18-49: 0.3, #T5).

And finally, FOX (1.716 million viewers, #3; adults 18-49: 0.4, #3) closed out the night with its "CFB on FOX" (1.716 million viewers, #5; adults 18-49: 0.4, #T3) coverage.

In late-night metered market ratings (via NBC's press release):

· A Sept. 2 encore of "Saturday Night Live," with host Dwayne Johnson and musical guest Katy Perry, has averaged a 2.6 rating, 7 share in households in Nielsen's 56 metered markets and a 0.9/5 in 18-49 in the 25 markets with local people meters.

· "SNL" matched its highest household rating in the metered markets since June 10 (2.9 with host Jimmy Fallon and musical guest Harry Styles) and equaled the show's highest 18-49 rating in the local people meters since May 27 (1.0 with host Louis C.K. and musical guest The Chainsmokers).

· Versus the show's year-ago averaged for September encores, last night's "Saturday Night Live" is up +24% in metered-market households (with a 2.6 rating vs. a 2.1) and +13% in 18-49 in the local people meters (0.9 vs. 0.8 for September 2016 encores).

Source: Nielsen Media Research





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