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CBS SCORES BEST OPENING NFL SINGLEHEADER RATING IN THREE YEARS, UP +23% VS. LAST YEAR
"The NFL Today" Earns Best Week 1 Rating Since 2015
CBS Sports' Week 1 coverage of THE NFL ON CBS on Sunday, Sept. 9 scored its best opening NFL singleheader rating in three years earning an average overnight household rating/share of 10.6/22, up +23% from last year (8.6/18) in the metered markets.
CBS' NFL pregame show, THE NFL TODAY, also earned its best Week 1 rating since 2015 with a 2.8/7, up +12% from last year (2.5/6) in the metered markets.
The day featured regional singleheader games (Houston-New England, Buffalo-Baltimore, Pittsburgh-Cleveland, Cincinnati-Indianapolis and Kansas City-L.A. Chargers).
Top 5 Markets
1. Pittsburgh 42.3/70
2. Cleveland 39.5/62
3. Kansas City 35.3/59
4. Buffalo 34.6/60
5. Boston 34.4/68
"THE NFL ON CBS" SCORES ITS MOST-WATCHED OPENING NFL SINGLEHEADER IN
20 YEARS
Week 1 Average Viewership of 17.1 Million, Up +29% from Last Year
CBS Sports' Week 1 viewership for THE NFL ON CBS on Sunday, Sept. 9 is CBS' most-watched opening NFL singleheader in 20 years (1998).
THE NFL ON CBS' Week 1 singleheader window is up +29% with an average of 17.1 million viewers according to Nielsen's Live + Same Day fast national ratings compared to 13.3 million last year.
The day featured regional singleheader games (Houston-New England, Buffalo-Baltimore, Pittsburgh-Cleveland, Cincinnati-Indianapolis and Kansas City-L.A. Chargers).
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