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[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (9/15/18):

ABC (7.086 million viewers, #1; adults 18-49: 2.1, #1) dominated the competition on Saturday with its coverage of "Saturday Night College Football" (7.086 million viewers, #1; adults 18-49: 2.1, #1).

FOX (2.628 million viewers, #2; adults 18-49: 0.7, #2) then was a distant second with its own "CFB on FOX" (2.628 million viewers, #4; adults 18-49: 0.7, #2) coverage.

Next up was CBS (2.563 million viewers, #3; adults 18-49: 0.4, #3) with the season finale of "Pink Collar Crimes" (2.270 million viewers, #6; adults 18-49: 0.4, #T3) followed by a repeat "48 Hours" (2.797 million viewers, #3; adults 18-49: 0.4, #T3) and another "48 Hours" (2.622 million viewers, #5; adults 18-49: 0.4, #T3).

And finally, NBC (2.376 million viewers, #4; adults 18-49: 0.3, #4) rounded out the night with "America's Got Talent" (2.100 million viewers, #7; adults 18-49: 0.3, #7) and "Dateline Saturday Night Mystery" (2.926 million viewers, #2; adults 18-49: 0.4, #T3).

In late-night metered market ratings (via NBC's press release):

· The Sept. 15 encore telecast of "Saturday Night Live," with host Donald Glover and musical guest Glover as Childish Gambino, has averaged a 2.5 rating, 7 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research (with two markets currently unavailable due to Hurricane Florence) and a 0.8/5 in adults 18-49 in the 25 markets with local people meters.

· Last night's 0.8 equals "SNL's" high in 18-49 in the local people meters since June 2 (1.0 with a prior rebroadcast of the episode hosted by Glover).

· The Sept. 1 telecast is up +4% versus "SNL's" September 2017 average for encores in metered-market households (2.5 vs. 2.4) and is maintaining 100% in 18-49 in the local people meters (0.8 vs. 0.8 for September 2017 rebroadcasts).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/16/17):

ABC (5.102 million viewers, #1; adults 18-49: 1.6, #1) continued its reign of the evening with "Saturday Night College Football" (5.102 million viewers, #1; adults 18-49: 1.6, #1).

Second place then went to FOX (4.054 million viewers, #2; adults 18-49: 1.2, #2) with its own "CFB on FOX" (4.054 million viewers, #2; adults 18-49: 1.2, #2).

Next up was NBC (3.260 million viewers, #3; adults 18-49: 0.5, #3) with "Dateline Saturday Night Mystery" (3.808 million viewers, #3; adults 18-49: 0.5, #T3) and a special "Running Wild with Bear Grylls" (2.163 million viewers, #7; adults 18-49: 0.4, #T5).

And finally, repeats of "NCIS" (2.878 million viewers, #6; adults 18-49: 0.4, #T5), "NCIS: Los Angeles" (3.023 million viewers, #5; adults 18-49: 0.4, #T5) and "48 Hours" (3.790 million viewers, #4; adults 18-49: 0.5, #T3) on CBS (3.230 million viewers, #4; adults 18-49: 0.4, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· A Sept. 16 encore of "Saturday Night Live," with host Tom Hanks and musical guest Lady Gaga, has averaged a 2.4 rating, 7 share in households in Nielsen's 56 metered markets and a 0.9/5 in 18-49 in the 25 markets with local people meters.

· Versus the show's year-ago average for September encores, last night's "Saturday Night Live" is up +14% in metered-market households (with a 2.4 rating vs. a 2.1) and +13% in 18-49 in the local people meters (0.9 vs. 0.8 for September 2016 encores).

Source: Nielsen Media Research





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