[10/01/18 - 06:53 PM] In Digital, The Sept. 25 "This Is Us" Season Premiere Is Up 18% vs. the Show's Year-Ago Debut, With Its 3rd-Best 5-Day Digital Performance Ever NBC further spins the numbers for Tuesday, September 25.
[via press release from NBC]
IN DIGITAL, THE SEPT. 25 "THIS IS US" SEASON PREMIERE IS UP +18% VS. THE SHOW'S YEAR-AGO DEBUT, WITH ITS 3RD-BEST 5-DAY DIGITAL PERFORMANCE EVER
The "This Is Us" season premiere is up +18% versus the year-ago debut episode through five days of non-linear digital viewership, amassing a projected 1.54 rating in adults 18-49 versus the year-ago 1.31. It's the third-best five-day digital performance ever for "This Is Us," trailing the post-Super Bowl telecast on Feb. 4 (1.76) and slightly behind the prior Jan. 23 telecast (1.55).