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[11/04/18 - 10:28 AM]
Saturday's Broadcast Ratings: Alabama/LSU Showdown Puts CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the five ad-sustained programs that aired in primetime on the broadcast networks last night (11/3/18):

CBS (11.280 million viewers, #1; adults 18-49: 3.3, #1) shot to the top spot on Saturday with its coverage of "College Football: Alabama at LSU" (11.280 million viewers, #1; adults 18-49: 3.3, #1).

ABC (2.753 million viewers, #3; adults 18-49: 0.6, #2) then took home the silver with its presentation of "Saturday Night College Football" (2.753 million viewers, #3; adults 18-49: 0.6, #2).

Next up was NBC (3.180 million viewers, #2; adults 18-49: 0.5, #T3) with "Dateline Saturday Night Mystery" (3.407 million viewers, #2; adults 18-49: 0.5, #T3) and a vintage "Saturday Night Live" (2.727 million viewers, #4; adults 18-49: 0.5, #T3).

And finally on FOX (1.398 million viewers, #4; adults 18-49: 0.5, #T3), coverage of "CFB on FOX" (1.398 million viewers, #5; adults 18-49: 0.5, #T3) rounded out the evening.

In late-night metered market ratings (via NBC's press release):

· The Nov. 3 telecast of "Saturday Night Live," with host Jonah Hill and musical guest Maggie Rogers, averaged a 4.4 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.7/8 in adults 18-49 in the 25 markets with local people meters.

· Both the 4.4 rating in households and the 1.7 in 18-49 equal the show's second-best results among four originals so far this season and match "SNL's" highs since the show's Sept. 29 season premiere (4.8/11 in households, 2.3/12 in 18-49 in the local people meters with host Adam Driver and musical guest Kanye West).

· Versus what "Saturday Night Live" averaged with originals for the month of November last year, the Nov. 3 telecast maintained 100% in metered-market households (4.4 vs. 4.4).

· "Saturday Night Live" scored as the #2 telecast of the night on the Big 4 networks in metered-market households and 18-49 in the local people meters, behind only CBS' coverage of Alabama-Louisiana State college football in both measures.


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/4/17):

CBS (6.487 million viewers, #1; adults 18-49: 1.8, #1) pulled in front on Saturday with its annual telecast of "College Football: LSU @ Alabama" (6.487 million viewers, #1; adults 18-49: 1.8, #1).

FOX (3.069 million viewers, #2; adults 18-49: 0.9, #T2) then was the number two draw with its weekly "CFB on FOX" (3.069 million viewers, #3; adults 18-49: 0.9, #T2).

Next up was ABC (2.967 million viewers, #3; adults 18-49: 0.9, #T2) and its coverage of "Saturday Night College Football" (2.967 million viewers, #4; adults 18-49: 0.9, #T2).

And finally, NBC (2.765 million viewers, #4; adults 18-49: 0.5, #4) closed out the night with "2017 Breeders' Cup" (2.148 million viewers, #6; adults 18-49: 0.3, #6), "Dateline Saturday Night Mystery" (3.183 million viewers, #2; adults 18-49: 0.6, #T4) and a vintage "Saturday Night Live" (2.966 million viewers, #5; adults 18-49: 0.6, #T4).

In late-night metered market ratings (via NBC's press release):

· The Nov. 4 telecast of "Saturday Night Live" has delivered a season-high rating in metered-market households, according to "live plus same day" local-market results from Nielsen Media Research.

· With an edition hosted by Larry David and featuring musical guest Miley Cyrus, last night's "Saturday Night Live" averaged a 4.7 rating, 11 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.8/8 in adults 18-49 in the 25 markets with local people meters

· The Nov. 4 telecast aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets. Note that these numbers under-report last night's "SNL" results because they don't include viewership from the show's 11:30 replays in the Western U.S.

· Last night's edition hit a new season high in metered-market households, with the show's best rating since last season's finale (5.3/13 with host Dwayne Johnson and musical guest Katy Perry). It's the second straight "SNL" original to hit a new season high, after the Oct. 14 episode, hosted by Kumail Nanjiani and featuring musica b0l guest P!nk, averaged a 4.6.

· Last night's "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.

Source: Nielsen Media Research





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