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[01/21/19 - 07:40 AM]
"The NFL on CBS" New England-Kansas City Game Is Highest-Rated Late-Window AFC/NFC Championship Game in Seven Years
CBS spins the numbers for Sunday, January 20.
[via press release from CBS]

"THE NFL ON CBS" NEW ENGLAND-KANSAS CITY GAME IS HIGHEST-RATED LATE-WINDOW AFC/NFC CHAMPIONSHIP GAME IN SEVEN YEARS

PATRIOTS-CHIEFS EARNS 31.2/48 RATING/SHARE, UP +26% FROM LAST YEAR'S COMPARABLE WINDOW AND IS HIGHEST-RATED PROGRAM ON TELEVISION SINCE SUPER BOWL LII PROGRAMMING

CBS Sports' coverage of the New England-Kansas City AFC Championship Game on Sunday, Jan. 20 (6:45-10:15 PM, ET) earned a 31.2/48 average overnight household rating/share in the metered markets, the highest-rated late-window Conference Championship Game in seven years (1/22/12; 33.4/48 HH rating/share; New York Giants-San Francisco).

The Patriots-Chiefs game saw ratings up +26% from last year's comparable Championship Game window (24.7/38 for Minnesota-Philadelphia in last year's late-game).

This year's AFC Championship Game also is the highest-rated program on television since Super Bowl LII programming last year (2/4/18; Philadelphia-New England).

This year's AFC Championship Game rating peaked with a 36.1/54 from 10:00-10:15 PM, ET.

Top 5 Markets:

1. Kansas City 60.1/83

2. Boston 58.5/76

3. Providence 45.6/61

4. Buffalo 38.7/51

5. Hartford 37.7/51

PATRIOTS-CHIEFS IS SECOND-MOST WATCHED AFC CHAMPIONSHIP GAME IN 42 YEARS WITH 53.9 MILLION VIEWERS

Viewership and Household Rating Both Up +27% From Last Year's Comparable Window

CBS Sports' coverage of the New England-Kansas City AFC Championship Game on Sunday, Jan. 20 (6:41-10:21 PM, ET) averaged 53.9 million viewers (Persons 2+), making it the second-most watched AFC Championship Game in 42 years (CBS records go back to the 1977-78 NFL season), according to Nielsen fast national ratings.

The 53.9 million viewers for the game is up +27% versus last year's comparable Championship Game window (42.3 million for Minnesota-Philadelphia in last year's late-game).

Patriots-Chiefs earned a fast-national live + same-day average household rating/share of 27.5/46, also up +27% versus last year's comparable Championship Game window (21.7/35 for Minnesota-Philadelphia).

The AFC Championship Game peaked with 63.8 million viewers and a 32.5/52 rating/share from 9:30-10:00 PM, ET.

Streaming coverage of the AFC Championship Game drove significant viewership growth from last year's game, with the average minute audience up +77% and total minutes streamed up +64% year-over-year.





  [january 2019]  
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