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[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.
[via press release from CBS]

"THE 61st ANNUAL GRAMMY AWARDS(R)" SCORES 20 MILLION VIEWERS

CBS Broadcast Delivers the Largest Primetime Audience for Any Non-Sports or Super Bowl Sunday Programming in the 2018-2019 Season

Nielsen Estimates that Over 41 Million Viewers Watched At Least a Portion of the Grammy Broadcast

2019 GRAMMYS Is Most Social Television Event in Past Two Years

THE 61st ANNUAL GRAMMY AWARDS delivered 19.9 million viewers, up from last year's 19.8 million viewers, according to Nielsen time-zone-adjusted fast national ratings for Sunday, Feb. 10. The GRAMMY telecast also won the night in key demos (6.7 in adults 25-54 and 5.6 in adults 18-49). This was the largest primetime audience and best demo deliveries for any non-sports/non-Super Bowl Sunday programming in the 2018-2019 season.

Additionally, Nielsen Media Research estimates that over 41 million viewers watched all or part of the broadcast (based on a six-minute qualifier).

According to social media analytics platform Netbase, THE 61ST ANNUAL GRAMMY AWARDS was the most social television event in the past two years. Conversation related to performers, presenters and the program drove more social impressions the day of the event than any Awards Show or Super Bowl in 2018 or 2019.

Additionally, according to the social analytics platform ListenFirst, the show was up more than +200% over the previous year's Digital Audience Rating for the GRAMMYS, and was the most social awards show of the year.

Across digital platforms, THE GRAMMY AWARDS also experienced double-digit growth in unique viewers and time spent on CBS All Access.

CBS will also release a preliminary Out of Home and digital report that will give a much fuller picture of the Grammy Awards' total viewership across all platforms when available.





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