[02/25/19 - 10:52 AM]
ABC's 2019 "Oscars(R)" Grows by 3.1 Million Viewers and by 13% in Adults 18-49
ABC spins the numbers for Sunday, February 24.

[via press release from ABC]

Sunday, Feb. 24, 2019 - Based on Nielsen L+SD Fast National Ratings

ABC's 2019 'Oscars(R)' Grows by 3.1 Million Viewers and by 13% in Adults 18-49

ABC's 2019 Academy Awards(R) Draws 29.6 Million Viewers to Stand as TV's Most-Watched Entertainment Telecast in 2 Years

ABC's Academy Awards Dominates Sunday's Social Conversations

"The Oscars" (8:00-11:13 p.m.)

ABC's 2019 telecast of "The Oscars" attracted an average audience of 29.6 million Total Viewers and a 7.7 rating in Adults 18-49, based on Nielsen's Live + Same Day "Fast National" ratings.

· ABC's 2019 "Oscars" telecast stands as TV's most-watched entertainment telecast in 2 years and top-rated with young adults in over 1 year - since ABC's 2017 "Oscars" telecast on 2/26/17 and since NBC's "This Is Us" coming out of the Super Bowl on 2/4/18, respectively.

· Year to year, "The Oscars" audience surged by 3.1 million viewers (29.6 million vs. 26.5 million) and jumped 13% in Adults 18-49 (7.7 rating vs. 6.8 rating).

· Television's biggest awards show, ABC's "The Oscars" stood well above other key award shows this year, towering over the 2019 "GRAMMY(R) Awards" by 9.7 million viewers and by 38% in Adults 18-49 (19.9 million and 5.6/22 on 2/10/19), and the 2019 "Golden Globe(R) Awards" by 11.0 million viewers and by 48% in Adults 18-49 (18.6 million and 5.2/20 on 1/6/19).

Social Activity (Nielsen Social)

The Academy Awards dominated Sunday night's social conversation with 17.7 million total social interactions (Twitter: 76%, Instagram: 20% and Facebook: 4%). Social activity was up 7% from 2018 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned) and 21% on Twitter.

Source: The Nielsen Company, Live + Same Day, Fast National Program Ratings for 2/24/19 unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for 2/24/19.

  [february 2019]  

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