NICKELODEON'S "ARE YOU SMARTER THAN A FIFTH GRADER" MAKES THE GRADE, SCORES MORE THAN ONE MILLION TOTAL VIEWERS
Series Premiere Is Monday's Number-One Program with Kids 2-11
and Kids 6-11; Most Co-Viewed Show on Ad-Supported TV for the Day
NEW YORK-June 12, 2019-Nickelodeon's reimagined iconic family game show, Are You Smarter Than A 5th Grader, scored for the net, with more than one million total viewers tuning in for its Monday, June 10, (7 p.m. [ET/PT]) debut. Hosted by John Cena, who also serves as executive producer, the series also handily won the day with kids, ranking as the number-one program on cable with Kids 2-11 (2.3/540K, +21% vs prior 4 weeks) and Kids 6-11 (2.3/343K, +10%). Additionally, the broad appeal of the series landed the premiere in the top spot for co-viewing on ad-supported TV for the day, and posted double-digit year-over-year and prior 4 weeks gains with Adults 18-49 (+33%).
Following the original premise, the new Are You Smarter Than A 5th Grader series, features kids helping adult contestants put their knowledge to the test with questions taken directly from an elementary school curriculum. Joining Cena, who also serves as an executive producer on the series, is a rotating cast of 12 brainy fifth graders: Amira from Orlando, Fla.; Chloe from Queens, N.Y.; Colin from Dallas; Cooper from Porter Ranch, Calif.; Isabella from St. Cloud, Fla.; Jamir from Atlanta; Mia from New Orleans; Nick from Broomall, Pa.; Patrick from Lehigh Valley, Pa.; Quinne from Los Angeles; Saya from Peachtree City, Ga.; and Tristan from Aurora, Ill. New episodes will continue to air Monday, June 17, through Wednesday, June 19, at 7:00 p.m. (ET/PT), before moving to its regular Monday timeslot on June 24 at 7:00 p.m. (ET/PT).
Are You Smarter Than A 5th Grader is executive produced by Mark Burnett, Chairman of Worldwide Television, MGM (Survivor, The Voice) and Barry Poznick, President, Unscripted Television, MGM (Beat Shazam, The World's Best). Production of Are You Smarter Than A 5thGrader for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.
MGM Television is an award-winning, leading producer and global distributor of premium content for television and digital platforms, with distribution rights to original productions and a robust catalogue of television episodes and feature film titles including such premiere entertainment franchises as James Bond, Rocky, Stargate and The Hobbit trilogy. Current scripted and unscripted projects include Fargo (FX); Vikings (HISTORY); The Handmaid's Tale (Hulu); Get Shorty (EPIX); Condor (AT&T AUDIENCE Network); The Voice (NBC); Survivor (CBS); Shark Tank (ABC); TKO: Total Knock Out (CBS); The Contender (EPIX); Beat Shazam (FOX); and LUCA Underground (The El Rey Network); and through its distribution entity, Orion TV Productions, the syndicated daytime courtroom series Lauren Lake's Paternity Court and Couples Court with The Cutlers. In addition, MGM owns Evolution Media, producers of The Real Housewives of Orange County, The Real Housewives of Beverly Hills, Vander pump Rules, and Botched (E!); and Big Fish Entertainment, producers of A&E's Live PD, the Black Ink Crew franchise for VH1, Live PD Presents: Women on Patrol for Lifetime and Hustle & Soul for WE TV. MGM's television programming regularly airs in more than 100 countries worldwide. For more information, visit www.mgm.com.
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).