COMEDY CENTRAL'S "SOUTH SIDE" SERIES PREMIERE DELIVERS 2.2 MILLION TOTAL VIEWERS INCLUDING STREAMING AND REPLAYS
South Side Delivers .85 L+3 Rating Among 18-49 African American Viewers, Comedy Central's Highest Premiere in Two Years
Series Delivers 1.0 L+3 Rating Among 25-54 African American Viewers, Up +344% From Brand's Previous Four-Week Average
NEW YORK, July 29, 2019 - Comedy Central brought 2.2 million total viewers to the South Side for the scripted comedy's series premiere, including streaming and replays. The series from Emmy-nominated co-creators, executive producers and stars Bashir Salahuddin and Diallo Riddle, which received universal praise from critics and a 100% rating from Rotten Tomatoes, drew a gross average audience of 834,000 total viewers in L+3 viewing.
The South Side series premiere scored a .85 P18-49 L+3 rating among African American viewers, making it Comedy Central's highest-rated series premiere in the demo since June 2017. South Side also ranks as the #1 new prime time cable comedy premiere of 2019 in that demo. Among African American audiences, the series delivered massive ratings gains from the brand's previous L+3 four-week averages in the same 10:30 p.m. ET/PT time slot:
African American P18-49 rating: .85, up +268% from the previous four-week average
African American M18-49 rating: 1.1, up +218% from the previous four week average
African American W18-49 rating: .65, up +368% from the previous four-week average
African American P25-54 rating: 1.0, up +344% from the previous four-week average
African American M25-54 rating: 1.33, up +274% from the previous four-week average
African American W25-54 rating: .81, up +484% from the previous four-week average
Overall, The South Side premiere on Comedy Central delivered a .30 P18-49 L+3 rating and a .35 P25-54 rating, which also represented a gain from the brand's previous four week average in the same 10:30 p.m. ET/PT time slot:
P25-54 rating: .35, up +21% from the previous four-week average
M25-54 rating: .45, up +12% from the previous four-week average
W25-54 rating: .26, up +39% from the previous four-week average
New episodes of South Side premiere Wednesdays at 10:30 p.m. ET/PT on Comedy Central. The #1 brand in comedy recorded a strong quarter of ratings growth for Q2 2019, driven by the brand's core, young male demos. Among M18-34, ratings jumped +12%, Comedy Central's biggest year-over-year growth in that demo since 2014. For P18-34, Comedy Central ratings increased +6%, the second straight quarter that the brand posted growth in the demo. It's the first time since 2014 that the brand grew ratings year over year in consecutive quarters. Driven by strong growth from primetime originals and late-night flagship The Daily Show with Trevor Noah, Comedy Central also recorded its best quarter ever with 1.7 billion social streams, up +30% versus the same quarter last year.
In addition to ratings success, Comedy Central receives critical acclaim from its premium scripted series, late night programming, animated series, sketch-comedy series and docu-series, including South Park, The Daily Show with Trevor Noah, Broad City, Drunk History, The Other Two, Corporate, Alternatino with Arturo Castro, South Side, The New Negroes with Baron Vaughn and Open Mike Eagle, Tosh.0, Klepper and The Jim Jefferies Show, among others.
Looking ahead, Comedy Central has a stacked slate that will feature new and returning series including: scripted comedies Awkwafina and Robbie; and late night show Lights Out with David Spade.
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally relevant, and provocative comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom, Comedy Central is available to more than 300 million households in over 150 countries across the globe.