"ROCK THE BLOCK" DELIVERS STRONG RATINGS FOR HGTV
The season finale of HGTV's newest home renovation competition series, Rock the Block, delivered a 0.97 live plus three-day rating among P25-54 on Monday, Nov. 11, at 9 p.m. ET/PT - a 56 percent increase over year-ago levels and a 43 percent lift over the prior six weeks. The episode averaged a 2.12 live plus three-day rating among HH and a 1.06 among live plus three-day rating among P2+. Among W25-54, the episode garnered a 1.26 live plus three-day rating, boasting a 50 percent increase over year-ago levels. The episode also delivered a .79 live plus three-day rating among Millennial W25-34, up 76 percent versus year-ago levels.
Rock the Block was the #3 cable program among upscale P25-54 and upscale W25-54 and was a top 5 cable program among W25-54. The full season - which premiered on Monday, Oct. 21, and spotlighted HGTV stars Leanne Ford (Restored by the Fords), Mina Starsiak Hawk (Good Bones), Jasmine Roth (Hidden Potential) and Alison Victoria (Windy City Rehab) as they faced-off to max-out identical properties in the Los Angeles area - attracted more than 17.7 million total viewers.
Rock the Block also performed well on HGTV's digital platforms. On HGTV GO, the premiere episode has been the #1 most-streamed episode since it launched on Oct. 21. Rock the Block also ranked as the #2 most-streamed series on the platform. On HGTV digital platforms, the Rock the Block show page was the most visited page on HGTV.com during the season run, and weekly house photo galleries generated more than 3.1 million page views. On Nov. 11, the season finale of Rock the Block was the #2 most social Cable Doc & Special Interests series program across all social platforms, and the winner's choice episode of Hidden Potential that followed at 10 p.m. ET/PT was the #1 most social Cable Doc & Special Interests series program across all social platforms.