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[12/13/20 - 01:09 PM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS in Front
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (12/12/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (2.601 million viewers, #1; adults 18-49: 0.4, #T1) was the most-watched network on Saturday with its mix of "Rudolph the Red-Nosed Reindeer" (2.799 million viewers, #1; adults 18-49: 0.5, #T1), "Frosty the Snowman" (2.684 million viewers, #2; adults 18-49: 0.5, #T1), "Frosty Returns" (2.107 million viewers, #7; adults 18-49: 0.4, #T3) and "48 Hours" (2.609 million viewers, #3; adults 18-49: 0.4, #T3).

Sharing the demo crown was ABC (2.204 million viewers, #2; adults 18-49: 0.4, #T1) and its weekly installment of "Saturday Night Football" (2.204 million viewers, #6; adults 18-49: 0.4, #T3).

Next up was NBC (2.163 million viewers, #3; adults 18-49: 0.3, #3) with its lineup of "Ellen's Game of Games" (1.956 million viewers, #8; adults 18-49: 0.3, #T7), "The Wall" (2.326 million viewers, #4; adults 18-49: 0.4, #T3) and "SNL Vintage" (2.208 million viewers, #5; adults 18-49: 0.3, #T7).

And finally, FOX (0.691 million viewers, #4; adults 18-49: 0.2, #4) closed out the night with the "2020 MLS Cup Pre-Game" (0.495 million viewers, #10; adults 18-49: 0.1, #10) and "2020 MLS Cup" (0.740 million viewers, #9; adults 18-49: 0.3, #T7).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/14/19):

CBS (2.719 million viewers, #1; adults 18-49: 0.5, #1) was the top draw on Saturday with its holiday mix of "Rudolph the Red-Nosed Reindeer" (3.058 million viewers, #1; adults 18-49: 0.6, #T1), "Frosty the Snowman" (3.057 million viewers, #2; adults 18-49: 0.6, #T1), "Frosty Returns" (2.307 million viewers, #5; adults 18-49: 0.4, #T3) and "48 Hours" (2.417 million viewers, #4; adults 18-49: 0.3, #T6).

Second place then went to NBC (2.047 million viewers, #2; adults 18-49: 0.3, #T2) and its lineup of "How to Train Your Dragon: Homecoming" (1.347 million viewers, #12; adults 18-49: 0.2, #12), "DreamWorks Trolls Holiday" (1.443 million viewers, #10; adults 18-49: 0.3, #T6), "Dateline Saturday Night Mystery" (2.492 million viewers, #3; adults 18-49: 0.4, #T3) and "SNL Vintage" (2.255 million viewers, #6; adults 18-49: 0.4, #T3).

Next up was FOX (1.657 million viewers, #3; adults 18-49: 0.3, #T2) with repeats of "The Masked Singer" (1.517 million viewers, #9; adults 18-49: 0.3, #T6) and another "The Masked Singer" (1.797 million viewers, #7; adults 18-49: 0.3, #T6).

And finally, ABC (1.488 million viewers, #4; adults 18-49: 0.3, #T2) closed out the night with encores of "The Wonderful World of Disney Presents The Little Mermaid Live!" (1.385 million viewers, #11; adults 18-49: 0.3, #T6) and "20/20 Saturday" (1.696 million viewers, #8; adults 18-49: 0.3, #T6).

In late-night metered market ratings (via NBC's press release):

· The Dec. 14 edition of "Saturday Night Live," with host Scarlett Johansson and musical guest Niall Horan, has averaged a 4.0 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.7 rating in adults 18-49 in the 25 markets with local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

· Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in metered-market households and in 18-49 in the local people meters,

· In fact, "Saturday Night Live" doubled the #2 show of the night on the Big 4 in both measures (4.0 vs. 2.0 for CBS' encore of "Rudolph the Red-Nosed Reindeer" in households, 1.7 vs. 0.8 each for "Rudolph" and CBS' rebroadcast of "Frosty the Snowman" in 18-49).

Source: Nielsen Media Research





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