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[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/12/21):

ABC (3.572 million viewers, #2; adults 18-49: 0.6, #1) held off the demo competition on Friday with originals from "Shark Tank" (4.212 million viewers, #4; adults 18-49: 0.7, #1) and "20/20" (3.252 million viewers, #6; adults 18-49: 0.6, #2).

CBS (5.515 million viewers, #1; adults 18-49: 0.5, #T2) was a close second with its trio of "MacGyver" (4.561 million viewers, #3; adults 18-49: 0.5, #T3), "Magnum P.I." (5.600 million viewers, #2; adults 18-49: 0.5, #T3) and "Blue Bloods" (6.383 million viewers, #1; adults 18-49: 0.5, #T3).

Next up was FOX (1.883 million viewers, #4; adults 18-49: 0.5, #T2) with its mainstay "WWE SmackDown" (1.883 million viewers, #8; adults 18-49: 0.5, #T3).

Meanwhile, NBC (2.895 million viewers, #3; adults 18-49: 0.3, #4) offered up new episodes of "The Blacklist" (3.350 million viewers, #5; adults 18-49: 0.3, #T7) and "Dateline NBC" (2.668 million viewers, #7; adults 18-49: 0.3, #T7).

And finally, The CW (0.692 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with encores of "Go-Big Show" (0.667 million viewers, #10; adults 18-49: 0.1, #T9) and "Penn & Teller: Fool Us" (0.717 million viewers, #9; adults 18-49: 0.1, #T9).

Week-to-week changes (adults 18-49):
0.00% - Shark Tank
0.00% - 20/20
0.00% - Blue Bloods
0.00% - Magnum P.I.
0.00% - MacGyver
0.00% - The Blacklist
-16.67% - WWE SmackDown
-25.00% - Dateline NBC

Year-to-year changes (adults 18-49):
+50.00% - 20/20
+40.00% - Shark Tank (vs. Be My Valentine, Charlie Brown (Repeat))
-25.00% - The Blacklist (vs. Lincoln Rhyme: Hunt for the Bone Collector)
-28.57% - Blue Bloods
-28.57% - Magnum P.I. (vs. Hawaii Five-0)
-28.57% - MacGyver
-28.57% - WWE SmackDown
-50.00% - Dateline NBC


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/14/20):

CBS (6.715 million viewers, #1; adults 18-49: 0.7, #T1) and FOX (2.482 million viewers, #4; adults 18-49: 0.7, #T1) split the demo crown on Friday as the latter served up another edition of "WWE SmackDown" (2.482 million viewers, #7; adults 18-49: 0.7, #T1).

The Eye then offered up originals from "MacGyver" (5.810 million viewers, #3; adults 18-49: 0.7, #T1), "Hawaii Five-0" (6.883 million viewers, #2; adults 18-49: 0.7, #T1) and "Blue Bloods" (7.453 million viewers, #1; adults 18-49: 0.7, #T1).

Next up was NBC (3.929 million viewers, #2; adults 18-49: 0.5, #T3) with its duo of "Lincoln Rhyme: Hunt for the Bone Collector" (3.449 million viewers, #5; adults 18-49: 0.4, #T7) and "Dateline NBC" (4.169 million viewers, #4; adults 18-49: 0.6, #5).

Meanwhile, ABC (2.487 million viewers, #3; adults 18-49: 0.5, #T3) opted for a rebroadcast of "Be My Valentine, Charlie Brown" (2.736 million viewers, #6; adults 18-49: 0.5, #6) plus "20/20" (2.363 million viewers, #8; adults 18-49: 0.4, #T7).

And finally, second runs of "Penn & Teller: Fool Us" (0.942 million viewers, #9; adults 18-49: 0.2, #T9), "Whose Line Is It Anyway?" (0.651 million viewers, #10; adults 18-49: 0.2, #T9) and another "Whose Line Is It Anyway?" (0.609 million viewers, #11; adults 18-49: 0.2, #T9) on The CW (0.786 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+16.67% - Blue Bloods (vs. 1/31/20)
0.00% - Hawaii Five-0
0.00% - MacGyver
0.00% - Dateline NBC
0.00% - Lincoln Rhyme: Hunt for the Bone Collector
-12.50% - WWE SmackDown
-33.33% - 20/20 (vs. 1/31/20)

Year-to-year changes (adults 18-49):
0.00% - MacGyver
0.00% - Dateline NBC (vs. The Blacklist/Dateline NBC)
-12.50% - Blue Bloods
-12.50% - Hawaii Five-0
-12.50% - WWE SmackDown (vs. Various)
-20.00% - Lincoln Rhyme: Hunt for the Bone Collector (vs. Blindspot)
-42.86% - 20/20

Source: Nielsen Media Research





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