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[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/13/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (1.829 million viewers, #3; adults 18-49: 0.5, #1) led the demo race on another low key Saturday with its duo of "NBA Countdown" (1.545 million viewers, #8; adults 18-49: 0.3, #T5) and "NBA Saturday Primetime on ABC" (1.886 million viewers, #7; adults 18-49: 0.5, #1).

NBC (2.307 million viewers, #2; adults 18-49: 0.4, #2) was a close second with its mix of "Ellen's Game of Games" (2.010 million viewers, #6; adults 18-49: 0.4, #T2), "Dateline Saturday Night Mystery" (2.700 million viewers, #2; adults 18-49: 0.4, #T2) and "SNL Vintage" (2.212 million viewers, #4; adults 18-49: 0.4, #T2).

Next up was CBS (2.567 million viewers, #1; adults 18-49: 0.3, #3) with encores of "FBI: Most Wanted" (2.604 million viewers, #3; adults 18-49: 0.2, #T7) and "Clarice" (2.044 million viewers, #5; adults 18-49: 0.2, #T7) plus a new "48 Hours" (3.054 million viewers, #1; adults 18-49: 0.3, #T5).

And finally, second runs of "9-1-1" (0.895 million viewers, #10; adults 18-49: 0.1, #10) and "Name That Tune" (0.986 million viewers, #9; adults 18-49: 0.2, #T7) closed out the evening on FOX (0.941 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/15/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (2.588 million viewers, #1; adults 18-49: 0.3, #T1) was the top draw on Saturday with its mix of "God Friended Me" (1.899 million viewers, #5; adults 18-49: 0.2, #T4), "NCIS: New Orleans" (2.412 million viewers, #2; adults 18-49: 0.3, #T2) and "48 Hours" (3.453 million viewers, #1; adults 18-49: 0.4, #1).

FOX (1.509 million viewers, #3; adults 18-49: 0.3, #T1) shared in the demo honors with a new installment of "FOX PBC Fight Night" (1.509 million viewers, #7; adults 18-49: 0.3, #T2).

Next up was ABC (1.955 million viewers, #2; adults 18-49: 0.2, #T3) and its marathon of "The Rookie" (1.977 million viewers, #4; adults 18-49: 0.2, #T4), another "The Rookie" (1.896 million viewers, #6; adults 18-49: 0.2, #T4) and yet another "The Rookie" (1.992 million viewers, #3; adults 18-49: 0.2, #T4).

And finally, NBC (1.002 million viewers, #4; adults 18-49: 0.2, #T3) closed out the night with its coverage of "NHL: Los Angeles at Colorado" (1.002 million viewers, #8; adults 18-49: 0.2, #T4).

In late-night metered market ratings (via NBC's press release):

· A Feb. 15 encore edition of "Saturday Night Live," with host Eddie Murphy and musical guest Lizzo, has averaged a 2.9 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.0 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #1 show of the night in metered-market households and in 18-49 in the local people meters.

· It's the #2 highest-rated "Saturday Night Live" encore in metered-market households among the eight aired in this timeslot since Nielsen revised its metered-market methodology on Oct. 5, 2019, trailing over that span only the Jan. 11 rebroadcast (3.1 in metered-market households with host and musical guest Harry Styles).

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research





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