2.5 MILLION VIEWERS WATCHED BOTH THE PREMIERE AND ENCORE TELECASTS OF THE THIRD SEASON OF THE SCRIPTED SERIES "TYLER PERRY'S SISTAS" AND MUSIC REALITY SERIES "BET PRESENTS THE ENCORE" ON BET
TYLER PERRY'S SISTAS REIGNS AS THE #1 SCRIPTED SERIES ON CABLE FOR AFRICAN AMERICANS
"BET PRESENTS THE ENCORE" IS BET'S HIGHEST-RATED REALITY SERIES IN ALMOST 2 YEARS
BOTH SERIES GREW THEIR AUDIENCE VERSUS L+SD
LOGGING DOUBLE-DIGIT LIFTS +38% ("SISTAS" EPISODES #301) AND
+17% ("BET PRESENTS THE ENCORE" EPISODE #101)
New York, NY June 15, 2021 - When women come together, powerful things happen! BET assembled the ultimate pairing of scripted and unscripted series to its Winning Wednesday lineup featuring dynamic women and scored ratings success! 2.5 MM total viewers P2+ tuned in to the premiere and encore telecasts of "Tyler Perry's Sistas" season three and new original series, "BET Presents The Encore," last Wednesday night.* Over 1.4 M total viewers P2+ tuned in to the captivating new season of "Sistas" and scored a .845 P18-49 rating on Live+3 (on BET and BET Her). "Tyler Perry's Sistas" continues to stronghold its position as the #1 scripted series on cable for African Americans P18-49 for 2 years in a row (CY '20 and '21). The new music reality series "BET Presents The Encore," featuring some of the most memorable solo artists and girl groups from the 1990s and 2000s forming the ultimate R&B supergroup, delivered a .384 P18-49 rating (Live + 3), 590 K total viewers P2+ (on BET and BET Her). Additionally, BET grew its "Tyler Perry's Sistas" and "BET Presents The Encore" season premiere audience versus L+SD double-digits +38% and +17%, respectively.
For "Tyler Perry's Sistas":
· Episode #301 premiere telecast (Live+3): .845 P18-49 rating, 1.4 M total viewers P2+ (Simulcast across BET and BET Her); .764 P18-49 rating, and 1.3 M total viewers P2+ (on BET alone).*
· Episode #301 grew +38% in Live + 3 (Adults 18-49, BET, BET Her).*
· "Sistas" was the #1 Most Social Comedy TV program on Wednesday 6/9/21.**
· #SistasOnBET trended among the top 10 on Twitter in the US for 3 hours starting at 9 PM, peaking at #1 from 10-11 PM (excluding sports).**
· "Sistas" delivered the #1 Most Social video views among ALL TV programs on Wednesday, 6/9/21, with 1.3M views.**
For "BET Presents The Encore":
· Episode #101premiere telecast (Live+3): .384 P18-49 rating, 590k total viewers P2+ (Simulcast across BET and BET Her); .359 P18-49 rating, and 537k total viewers P2+ (on BET alone).*
· Episode #101 grew +17% in Live + 3 (Adults 18-49, BET, BET Her)*
· #BETPresentsTheEncore trended among the top 10 on Twitter for 7 hours starting at 9 PM, peaking at #1 from 11 PM-12 AM.**
About "Tyler Perry's Sistas":
The one-hour drama follows a group of single black females as they navigate their "complicated love life," careers, and friendship through the ups and downs of living in a modern world of social media and unrealistic relationship goals. Tyler Perry takes viewers on an exhilarating ride of emotions and gut-busting predicaments that will test the ladies' long-standing friendship. This band of women, intertwined with their newfound relationships, must navigate this new-age dating scene as they continue to search for love in their 30's. The talented ensemble cast of "Tyler Perry's Sistas" includes KJ Smith, Mignon, Ebony Obsidian, Novi Brown, Crystal Renee' Hayslett, DeVale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr., Kevin A. Walton, and Trinity Whiteside. "Tyler Perry's Sistas" is executive produced, directed, and written by Tyler Perry. Michelle Sneed will also serve as Executive Producer of the series for Tyler Perry Studios."Tyler Perry's Sistas" premieres Wednesday, June 9 at 9 PM ET/PT on BET and BET Her.
Episode #302 "Acting Normal" premieres Wednesday, June 16 at 9 PM ET/PT- Andi finds herself in the middle of Fatima and Karen, who both want Zac.
About "BET Presents The Encore":
BET is bringing together nine of the most memorable solo artists and girl groups from the 1990s and 2000s to form the ultimate R&B supergroup in the new original series, "BET Presents The Encore." Shamari DeVoe, Irish Grinstead, LeMisha Grinstead, Nivea Nash, Felisha King, Fallon King, Pamela Long, Aubrey O' Day, and Kiely Williams have signed on to the one-of-a-kind music experiment to become the next big musical sensation. With nothing to lose and everything to gain, these talented singers turned wives, moms, and entrepreneurs, will move in together, write new music, learn choreography, record an album, and put on a live performance. The catch? The songstresses must achieve this in only 30 days, with none of them knowing who their bandmates will be ahead of time. Faced with fun twists and unforeseen constraints, the ladies will need to stretch beyond their musical and personal comfort zones to succeed as a team. An esteemed roster of music industry experts will drop in each week to prepare them for their big debut and deliver a chart-topping record, including music producer Kosine, choreographer Aliya Janell, songwriter Elijah Blake, and vocal coach Cynnamyn. "BET Presents The Encore" is executive produced by Kingdom Reign Entertainment with Carlos King, Scott Jeffress, Alicia Martino, Brent Nisbett and Scott Shatsky and Todd Tucker.
"BET Presents The Encore" premieres Wednesday, June 9 at 10 PM ET/PT on BET and BET Her.
Episode #102 "Time to be Queen" premieres Wednesday, June 16 at 10 PM ET/PT- Nine female R&B stars come together in hopes of creating the ultimate super group. Things could go south when one member declares she has other intentions. With only 30 days to record and perform an album, Cita warns the pressure is on!
For more information on the new original series, "BET Presents The Encore," go to www.bet.com and follow us @bet across all social platforms and use the official hashtags #BETPresentsTheEncore.
*Source: Nielsen | Total viewer numbers based on Avg Imps, Live+3 | Simulcast rating based on sum of BET & BET Her avg imps over BET coverage universe | Competitive claims based on premiere ranking by average impressions during Prime (8p-11p, Calendar Year through 6/9/21, 4+ t/c, excludes Sports, News, Kids, Spanish nets, Syndication)
**Source: Nielsen Social Content Ratings, linear program-level total interactions, *excludes Talk Shows, ** excludes Sports and Specials, *** excludes Sports, News and Specials; Trends24, 6/9/21.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.