SEASON NINE OF HALLMARK CHANNEL'S "WHEN CALLS THE HEART" CONCLUDES, BECOMING THE #1 MOST-WATCHED ORIGINAL SCRIPTED SERIES IN 2022 TO-DATE
During the Season's 12-Episode Run, the Program Elevated Hallmark Channel to be #1 on Weekends among Women 18+
NEW YORK - June 1, 2022 - Hallmark Channel's hit original series When Calls the Heart recently wrapped its ninth season on a high note, earning the #1 spot among original scripted series on entertainment cable while on air and in the year-to-date. Further, the series boosted Hallmark Channel to be the #1 most-watched entertainment cable network in Weekend Primetime and Weekend Total Day among Women 18+. On a L+3 basis, the season averaged 2.9 million Total Viewers, 291,000 Women 25-54, and reached over 8.6 million Unduplicated Total Viewers.
Key Nielsen Highlights (L+3)
Hallmark Channel's When Calls the Heart Season Nine Overall
· The season's 12 premiere episodes averaged 2.9 million Total Viewers and 291,000 Women 25-54
· Across entertainment cable, while on air and in the year-to-date, When Calls the Heart was the #1 most-watched original scripted series among Households, Women 18+, and Total Viewers, as well as the #1 most-watched program among Women 18+
· Propelled Hallmark Channel to be the #1 most-watched entertainment cable network in Weekend Primetime and Weekend Total Day among Women 18+
· Season reached over 8.6 million Unduplicated Total Viewers
*Source: Nielsen L+3 Program based data; While S9 aired from 3/6-5/22/22; 2022-TD from 12/27/21-5/22/22; Span Strict Dayparts; Excluding news and sports; Program ranks excludes repeats, news, sports, programs w/ < 3 telecasts and under 15 min dur / 'Original Scripted Series' also excludes reality, feature films and specials; Unduplicated P2+ reach of 12 premiere episodes, 6 min qualifier.
Contact: Megan Van Tine | 212-445-6694| MeganVanTine@CrownMedia.com
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.