HALLMARK CHANNEL'S ANNUAL CHRISTMAS IN JULY PROPELLED THE NETWORK TO BE #1 MOST-WATCHED FOR THE WEEK IN TOTAL DAY AND PRIMETIME

Saturday Night Original Movie Premiere My Grown-up Christmas List

Becomes #1 Most-Watched Program of the Week

NEW YORK - July 12, 2022 - Hallmark Channel's 2022 Christmas in July programming event propelled the network to be the #1 most-watched in entertainment cable for the week in Total Day and Primetime among Households, Women 18+ and Total Viewers. Further, the premiere elevated Hallmark Channel to become the #1 most-watched entertainment cable network in Total Day and Primetime for the weekend among Households, Women 18+, and Total Viewers. The Saturday night original holiday movie premiere My Grown-up Christmas List averaged 2.1 million Total Viewers becoming the #1 most-watched entertainment cable program of the day and week among Households, Women 18+ and Total Viewers.

Key Nielsen Highlights (L+SD)

· My Grown-up Christmas List averaged 2.1 million Total Viewers and 242K Women 25-54

· The film propelled Hallmark Channel to become the #1 most-watched entertainment cable network in week Total Day and Primetime among Households, Women 18+ and Total Viewers

· My Grown-up Christmas List was the #1 most-watched cable program of the day among Households, Women 18+, Total Viewers and Women 25-54

· My Grown-up Christmas List was the #1 most-watched entertainment cable program of the week among Households, Women 18+ and Total Viewers

· Additionally, Hallmark Channel became the #1 most-watched entertainment network in Total Day and Primetime for the weekend among Households, Women 18+, and Total Viewers

· The premiere reached 2.8 million unduplicated Total Viewers

Source: Nielsen L+SD 7/04-7/10/22; Excluding news and sports; Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.