HALLMARK CHANNEL'S ALL-NEW "COUNTDOWN TO CHRISTMAS" PREMIERES BOOST NETWORK TO BE #1 FOR THE WEEK AND WEEKEND
Three Original Holiday Movie Premieres Become Most-Watched Programs of the Week on Entertainment Cable
November 1, 2022, NEW YORK -- Hallmark Channel's Countdown to Christmas continues to reign across entertainment cable, with millions of viewers turning to the network for its 24/7 holiday movies. With three all new movie premieres this past weekend, the hit programming event elevated Hallmark Channel to be the most-watched entertainment cable network of the week in Total Day among key demos, including Households, Women 18+, Women 25-54, Total Viewers, and more. The network's Saturday night premiere, Jolly Good Christmas, became the most-watched entertainment cable program of the week among Households, Women 18+, and Total Viewers, with Friday night's A Cozy Christmas Inn registering as the second most-watched.
Additional key Nielsen Highlights for the company's second week of holiday programming include:
· Jolly Good Christmas, A Cozy Christmas Inn, and Ghosts of Christmas Always became the top three most-watched entertainment cable programs of the week among Women 18+
· #1 network of the week during Total Day and Primetime, and for the Weekend in Total Day among Households, Women 18+, Total Viewers, Women 25-54, and Women 18-49
· Hallmark Channel's Countdown to Christmas and Hallmark Movies & Mysteries' Miracles of Christmas have reached 19.4 million unduplicated viewers this holiday season to-date
Source: Nielsen L+SD Program based data. 10/24-10/30/22. Strict Daypart-Span M-Su 6a-6a, Sa-Su 6a-6a. Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; Combined unduplicated P2+ Reach across HALL and HMM from 10/21-10/30/22, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.