Yellowstone Season Five Does It Again - Shattering Records in all Demos Led by Young Adults +52% and Adults +22% in L+SD Alone!!
From MTV Entertainment Studios and 101 Studios, Yellowstone is co-created by Oscar(R)-nominated screenwriter Taylor Sheridan (Wind River, Hell or High Water and Sicario) and John Linson. Executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.
Paramount Network Premiere Only - up double digits in all demos - led by Young Adults, up a staggering +52% and Adults up +22%
· The season five premiere of Yellowstone shattered records yet again, up double digits in every demo:
· 18-34 up +52% (1.67 vs. 2.53 L+SD)
· 18-49 up +22% (3.26 vs. 3.96 L+SD)
· 25-54 up +13% (4.85 vs. 5.48 L+SD)
· Total Viewers P2+ up +10% (8M vs. 8.8M total viewers LSD)
Premiere Simulcast - over 10 million total viewers tuned in L+SD for the Yellowstone season five simulcast premiere which saw growth among all demos
· Across the premiere simulcast on Paramount Network, CMT, TV Land and Pop, season five of Yellowstone shattered records:
· 18-34 up +55% (2.05 vs. 3.18 L+SD)
· 18-49 up +27% (3.86 vs. 4.89 L+SD)
· 25-54 up +17% (5.69 vs. 6.64 L+SD)
· Total Viewers P2+ up +8% (9.5M vs. 10.3M total viewers LSD)
Premiere Night Simulcast - over 12 million total viewers tuned in L+SD for the Yellowstoneseason five simulcast on premiere night, with impressive growth on all demos
· Across the premiere and encores on Paramount Network, CMT, TV Land and Pop, season five of Yellowstone broke records on all demos:
· 18-34 up +53% (2.32 vs. 3.55 L+SD)
· 18-49 up +25% (4.47 vs. 5.60 L+SD)
· 25-54 up +15% (6.70 vs. 7.68 L+SD)
· Total Viewers P2+ up +7% (11.2M vs. 12.1M total viewers LSD)
Source: Nielsen Fast National Ratings; LSD, coverage ratings, excl. out-of-home viewing (OOH); Total viewers = P2+ 000s delivery; S4 (11/7/21) vs. S5 (11/13/22); Premiere simulcast (8p both yrs)- PN, CMT, POP, TVL; Premiere night incl. new eps + encores, 2021- PN, CMT, POP, TVL (2 encores on PN only) and 2022- same nets w/ 2 encores on all.