PROPELLED BY FAN-FAVORITE FRANCHISE "COUNTDOWN TO CHRISTMAS," HALLMARK CHANNEL REIGNS AS #1 MOST-WATCHED ENTERTAINMENT CABLE NETWORK IN FOURTH QUARTER TO-DATE
All New Original Holiday Movie Premieres, In Merry Measure and The Royal Nanny Become
#1 Entertainment Cable Programs on Friday and Saturday
November 15, 2022, NEW YORK -- This season's Countdown to Christmas continues to reign across entertainment cable, propelling Hallmark Channel to be the #1 most-watched entertainment cable network in Fourth Quarter to-date among Households, Total Viewers, Viewers 18+, and Women 18+. The network's latest Friday, Saturday, and Sunday night original holiday movies premieres also boosted the network to be the #1 most-watched entertainment cable network of the week in Total Day among Households, Women 18+, Women 25-54, and Total Viewers. What's more, original holiday movie premieres In Merry Measure and The Royal Nanny became the #1 most-watched programs of the day on Friday and Saturday, respectively.
Additional key Nielsen Highlights for the company's fourth week of holiday programming include:
· Countdown to Christmas boosted Hallmark Channel to be the #1 most-watched entertainment cable network in Fourth Quarter to-date among Households, Total Viewers, Viewers 18+, and Women 18+
· Hallmark Channel was the #1 most-watched entertainment cable network of the week in Total Day among Households, Women 18+, Women 25-54, Total Viewers
· In Merry Measure and The Royal Nanny became the #1 most-watched programs of the day on Friday and Saturday, respectively, among Households, Women 18+, and Total Viewers
· Hallmark Channel's Countdown to Christmas and Hallmark Movies & Mysteries' Miracles of Christmas have reached nearly 28 million unduplicated viewers this holiday season to-date
Source: Nielsen L+SD Program based data. 11/7-11/13/22. Strict Daypart-Span M-Su 6a-6a, Sa-Su 6a-6a. Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; Combined unduplicated P2+ Reach across HALL and HMM from 10/21-11/13/22, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.