Season Five Premiere of "Yellowstone" Shatters Records with Nearly 16 Million Viewers on L3
Premiere was the most watched show across all of TV in 2022 and the most watched cable premiere since 2017's The Walking Dead
"Taylor has done it again with nearly 16 million viewers watching Yellowstone's return on Sunday night, solidifying its status as the #1 show across all of TV," said Chris McCarthy President/CEO of Showtime/Paramount Media Networks. "The premiere night was up across all demos, most interestingly with younger viewers up nearly 60%, proving this franchise still has a lot of room to grow."
"Taylor and I could not be more thrilled with the response to our season five premiere. When we started this journey, we all truly believed in Taylor's vision for the Dutton family and now the fans have spoken. We cannot thank Chris McCarthy, MTV Entertainment Studios/Paramount Network enough for their support - they have taken our show to places we never dreamed possible and we value their partnership and friendship more than we can say," said David Glasser, CEO, 101 Studios.
Simulcast - Paramount Net, CMT, Pop and TV Land
· Premiere Simulcast = 13.4 million total viewers, up +5% vs. S4 premiere (12.7 mil)
· Premiere Night (premiere and encores) = 15.7 million viewers, up +6% vs. S4 premiere (14.7 mil)
Paramount Network only
· 11.5 million total viewers, up +10% vs. S4 premiere (10.5 million)
· Up +58% vs. S4 premiere on P18-34 rating (2.01 vs. 3.18)
· Up +26% vs. S4 premiere on P18-49 rating (4.19 vs. 5.28)
· Up +18% vs. S4 premiere on P25-54 rating (6.21 vs. 7.32)
Yellowstone chronicles the Dutton family, led by John Dutton, who controls the largest contiguous cattle ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect - the ranch is in constant conflict with those it borders - an expanding town, an Indian reservation, and America's first national park.
From Academy Award(R) nominee Taylor Sheridan, season five features a critically-acclaimed ensemble cast including Oscar(R)-winner Kevin Costner, Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Forrie Smith, Denim Richards, Ian Bohen, Finn Little, Ryan Bingham and Gil Birmingham with Mo Brings Plenty, Wendy Moniz, Jen Landon and Kathryn Kelly upped to series regulars. The upcoming season will also feature the return of Josh Lucas as young John Dutton alongside Jacki Weaver, Kylie Rogers and Kyle Red Silverstein with Kai Caster, Lainey Wilson, Lilli Kay and Dawn Olivieri joining the star-studded cast.
Yellowstone is co-created by Oscar(R)-nominated screenwriter Taylor Sheridan (Wind River, Hell or High Water and Sicario) and John Linson. Executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.
Source: Nielsen; Live +3 data, coverage ratings; Total viewers = P2+ 000s delivery; S4 (11/7/21) vs. S5 (11/13/22); Gross impressions (000s), Premiere simulcast (8p both yrs)- PN, CMT, POP, TVL; Premiere night incl. new eps + encores, 2021- PN, CMT, POP, TVL (2 encores on PN only) and 2022- same nets w/ 2 encores on all. Competitive claims based on PN only, demos P18-34/P18-49/P25-54/P2+, 000s; excl. sports/news; 2+ TCs most watched show.