"THE WAY HOME" SEASON ONE CONCLUDES AS #1 MOST-WATCHED PROGRAM ON ENTERTAINMENT CABLE, PROPELLING HALLMARK CHANNEL TO #1 ON WEEKENDS AND #2 IN TOTAL DAY
SEASON WRAPS ON RATINGS HIGH, WITH FINALE BECOMING MOST WATCHED
All-New Series Premiere of Ride Becomes #2 Most-Watched Program on Sunday,
only behind The Way Home
March 31, 2023, NEW YORK -- Season One of Hallmark Channel's critically acclaimed new original series, The Way Home, rapidly earned the hearts of viewers and established itself as a top draw on entertainment cable, becoming the #1 most-watched program overall among Households, Women and Person 18+, and Total Viewers while on air. The multigenerational family drama, which the network has greenlit for a much-anticipated Season Two, helped boost Hallmark to be the #1 most-watched entertainment cable network on weekends and #2 in Total Day among key demos.
Sunday night's Season One finale became the most-watched episode of the series among key demos, as well as the #1 entertainment cable program of the day and week. What's more, the episode was followed by the series premiere of all-new Hallmark Channel original series Ride, which became the #2 most-watched entertainment cable program on Sunday, only behind The Way Home.
Hallmark Channel The Way Home Season One Highlights (L+3):
· Series became #1 most-watched program overall on entertainment cable among Households, Women and Persons 18+, and Total Viewers
· Helped lift Hallmark Channel to #1 entertainment cable network on weekends among Households and Women 18+ and #2 in Total Day among Households, Women and Persons 18+, and Total Viewers
· Delivered most-watched program every Sunday for nine consecutive episodes among Households and Women 18+
· Finale episode was the most watched of Season One among Total Viewers, Persons 18+, and Households
· Season One reached 6.8 million Unduplicated Total Viewers
*Source: Nielsen L+3 Program based data; TWH Season 1 from 1/15/23-3/26/23; Excludes News & Sports; #1 Program on Ent. Cable while on-air, excluding Programs with < 2 Telecasts, Repeats included; Networks that share feeds are weight averaged to daypart based on duration; L+3 R&F Program, Unduplicated P2+ audience across ten premiere episodes, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.