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[05/10/23 - 01:11 PM]
Hallmark Channel's "Spring Into Love" Programming Event Propels Network to #1 in Weekend Primetime and #2 in Total Day
"Spring Into Love" delivered the #1 most-watched entertainment cable program every Saturday for seven straight weeks among Households, Women and Persons 18+, and Total Viewers.
[via press release from Hallmark Media]

HALLMARK CHANNEL'S SPRING INTO LOVE PROGRAMMING EVENT PROPELS NETWORK TO #1 IN WEEKEND PRIMETIME AND #2 IN TOTAL DAY

Annual Programming Event Reaches 25 Million Unduplicated Total Viewers and Delivers the #1 Program Every Saturday for Seven Straight Weeks

May 10, 2023, NEW YORK - Hallmark Channel's annual Spring Into Love stunt concluded this past weekend, crowning the channel as the #1 most-watched entertainment cable network in Weekend Primetime, as well as #2 in Total Day among Women 18+. Debuting seven all-new original movie premieres to celebrate the spring season, Spring Into Love delivered the #1 most-watched entertainment cable program every Saturday for seven straight weeks among Households, Women and Persons 18+, and Total Viewers. What's more, the programming event reached 25 million Unduplicated Total Viewers.

Network highlights include (L+SD):

· #1 most-watched entertainment cable network in Weekend Primetime and #2 in Total Day among Women 18+

· Spring Into Love delivered the #1 most-watched entertainment cable program every Saturday for seven straight weeks among Households, Women and Persons 18+, and Total Viewers

· Spring Into Love boosted the network to reach 25 Million Unduplicated Total Viewers

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 3/25/23-5/7/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Network Reach from 3/25-5/7/23, Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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