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[06/28/23 - 08:01 AM]
NASCAR Cup Series from Nashville Is NBC Sports' Most-Watched Season Opener in Three Years, Up 9% vs. 2022
Won by Trackhouse Racing's Ross Chastain, the Ally 400 (7:00-10:15 p.m. ET) was NBC Sports' most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona in 2017 (5.440 million).

[via press release from NBC Sports]

NASCAR CUP SERIES FROM NASHVILLE IS NBC SPORTS' MOST-WATCHED SEASON OPENER IN THREE YEARS, UP 9% VS. 2022

Ally 400 Averaged Total Audience Delivery (TAD) of 3.230 Million Viewers; Most-Watched Sporting Event of Weekend, Up 16% vs. NBC's 2022 Cup Series Average

STAMFORD, Conn. - June 28, 2023 - NBC Sports' coverage of the Ally 400 from Nashville Superspeedway - its inaugural race of the 2023 NASCAR Cup Series season -- averaged a Total Audience Delivery (TAD) of 3.230 million viewers, making it NBC Sports' most-watched season opener in three years and the most-watched sporting event of the weekend.

Won by Trackhouse Racing's Ross Chastain, the Ally 400 (7:00-10:15 p.m. ET) was NBC Sports' most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona in 2017 (5.440 million). It outpaced the weather-delayed 2022 Nashville race by 9% (2.973 million) and was up 16% compared to the average race viewership on NBC in 2022 (2.784 million).

Locally, Charlotte led all markets with a 4.80 rating. Following are the Top 10:

RANK MARKET RATING
1 Charlotte 4.80
2 Greensboro 4.56
3 Greenville 4.54
4 Knoxville 4.10
5 Birmingham 3.89
6 Buffalo 3.50
7 Louisville 3.44
8 Nashville 3.24
9 Indianapolis 3.21
10 Raleigh-Durham 3.06

NBC Sports' NASCAR coverage continues this week with the much-anticipated inaugural running of the Chicago Street Race for the NASCAR Cup and Xfinity Series. The Cup Series Grant Park 220 race coverage begins Sunday at 5:30 p.m. ET on NBC and Peacock, and the Xfinity Series The Loop 121 race airs Saturday at 5 p.m. ET on USA Network.

--NBC SPORTS--





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