"CHRISTMAS IN JULY" GIFTS HALLMARK CHANNEL #1 SPOT AS MOST-WATCHED NETWORK OF THE MONTH AND ON WEEKENDS

Stunt's Original Movie Premieres Debut as #1 Most-Watched Entertainment Cable Programs of the Day

August 2, 2023, NEW YORK - Christmas came early bearing gifts for Hallmark Channel, as its annual Christmas in July stunt delivered major ratings as the #1 most-watched entertainment cable network of the month in Total Day and Primetime among key demographics. What's more, the network dominated as the #1 most-watched entertainment cable network on weekends throughout July in Total Day AND Weekend Primetime among key demos. The stunt's two all-new original movie premieres garnered knockout ratings as well, both crowned the #1 most-watched program of the day on entertainment cable among key demos.

These ratings are the shining star on top of the tree for Hallmark Channel, as July marked a milestone month for the company with its sold-out Christmas Cruise, which today announced it will be adding a second sail to its voyage from November 17-21, 2024. For more details, visit: https://www.hallmarkchannelcruise.com/

Network highlights include (L+SD):

· #1 most-watched entertainment cable network of the month during Total Day among Households, Women and Persons 18+, and Total Viewers; during Primetime among Households and Women 18+

· Network named the #1 most-watched of entertainment cable during Weekend Total Day and Weekend Primetime among Households, Women and Persons 18+, and Total Viewers; delivered Top 5 spot among W25-54

· Both of Christmas in July's all-new original premieres dubbed the #1 most-watched programs of the day on entertainment cable among Households, Women and Persons 18+, and Total Viewers

· Christmas in July reached 22 million Unduplicated Viewers throughout the month of July

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 6/26/23-7/30/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Network Reach from 6/26-7/30/23, Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.