or


[09/15/23 - 07:00 AM]
TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest Ever on the Heels of MTV's Best VMAs Performance in Four Years on Linear
MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03).
[via press release from MTV]

TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest EVER on the Heels of MTV's Best VMAs Performance in Four Years on Linear

MTV Only

· MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03)

· P18-34 = +118% (1.14 vs. 0.52)

· P18-49 = +77% (1.03 vs. 0.58)

· P2+ = +37% (865K vs. 630K)

· Best Tuesday prime average for MTV since 2014 on P18-34 and P18-49

U.S. Simulcast - across 13 networks, same number as last year

· 3.92 million total viewers across the night

· Up year-over-year on demo ratings for the night:

· P18-34 = +54% (3.44 vs. 2.24)

· P18-49 = +29% (3.63 vs. 2.81)

· P2+ = +2% (3.92M vs. 3.85M)

Global Social

· Most social VMAs of all time with 46M interactions according to SCR

· #1 entertainment show in US for the last 12 months for total interactions

· #2 total show in US for 2023 - behind the Super Bowl for total interactions

· Most social VMAs for engagements and minutes consumed

· #VMAs trended #1 worldwide on X (formerly Twitter) with an additional 14 trending topics

Total Minutes Consumed (TMC)

· Largest Total Minutes Consumed (TMC) ever for the VMAs

· MTV's strategy to reach audiences on all platforms for the VMAs paid off - with Total Minutes Consumed (TMC)

· +14.5% from last year with 1.82B vs. 1.59B

Also worth noting on background that media impressions were up a whopping 50%:

· 2023: 12,100 articles delivering 75B impressions

· 2022: 9,357 articles with 70.3B impressions

Source: Linear- Nielsen Fast Nationals, 9/12/23 (excludes Out-of-Home for 2023 and 2022); LSD data; coverage ratings; VMAs all plays- 2023 VMAs Preshow 6:30pm (4 nets), Premiere 8pm (13 nets), 1st Encore 11:19pm(11 nets); 11:30pm (1 net); All nets- MTV, CMDY, PAR, TVL, CMT, MTV2, LOGO, POP, NICK/NAN, VH1, BET, BHER, UMAN, UNIV. TMC- awards show content across Linear (Nielsen; LSD; P2+ 000s* dur) and Digital (Domo, Total watch time minutes across social platforms); linear support includes interstitial hits and VMAs themed programming, airing day of & 7 days prior to awards shows. Social- Domo; SCR #1 Rank 9/13/12-9/12/23, #2 Rank 1/1/23-9/12/23 across all TV; Trending- 9/12/23 (YouTube, https://trends24.in).





  [september 2023]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.
[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.
[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.
[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.
[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.
[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.
[08/21/26 - 01:01 PM]
ABC News Ranks No. 1 in Total Viewers Across Friday Night and Late-Night
"20/20" turned in double-digit gains year to year in all key target demos.
[08/20/26 - 02:11 PM]
"Lanterns" Debuts Among HBO Max's Biggest Series Premieres with 9.3M Global Viewers
The light shines bright.
[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
[08/18/26 - 03:05 PM]
ESPN Delivers Its Most-Watched WNBA Game Ever!
The Atlanta Dream-Indiana Fever matchup averaged 2.6 million viewers on Sunday, August 16.
[08/18/26 - 03:04 PM]
FOX Saturday Baseball Sizzles with Most-Watched MLB Telecast of the Week on Any Network
3,083,000 viewers tuned-in to FOX for a three-game slate highlighted by the Brewers' 4-1 win over the Dodgers in most of the country.
[08/18/26 - 02:43 PM]
FOX IndyCar Celebrates Viewership Win at Markham
913,000 viewers watched Andretti Global racer Marcus Ericsson cap a late-race run through the field to score the win at Markham Sunday on FOX.