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[02/16/24 - 10:45 AM]
CBS Premiere Week Growth Continues with Thursday Night Lineup Up Double Digits Over Last Season's Premieres
"Young Sheldon" averaged 7.78 million viewers last night, higher than any episode last season.
[via press release from CBS]

CBS PREMIERE WEEK GROWTH CONTINUES WITH THURSDAY NIGHT LINEUP UP DOUBLE DIGITS OVER LAST SEASON'S PREMIERES

CBS' Thursday lineup was #1 for the night averaging 5.17 million viewers, up +10% from its year ago premieres in viewers and up +13% compared to last season's Thursday finales. YOUNG SHELDON, GHOSTS and SO HELP ME TODD season premieres were all up from last season and were the top three shows of the night. CBS' Thursday lineup more than doubled second place NBC (2.40m, +115%), winning the night by +2.77 million. Live streaming of all three premieres posted double-digit gains from their year ago debuts.

YOUNG SHELDON (8:00 PM, ET/PT)

· Averaged 7.78 million viewers - higher than any episode last season

· Up +18% from the year ago premiere

· Up +16% from the finale

· Up +13% from the 2023-24 season average

· YOUNG SHELDON delivered its best audience since April 30, 2020, the season three finale (during COVID-19).

GHOSTS (8:30 PM, ET/PT)

· GHOSTS posted its largest fast affiliate audience, ever

· Averaged 6.88 million viewers

· Up +12% from its year ago premiere

· Up +9% from the finale

· Up +9% from the 2023-24 season average

SO HELP ME TODD (9:00 PM, ET/PT)

· Averaged 4.77 million viewers

· Up +2% from its year ago debut

· Up +9% from the finale

· Up +5% from the 2023-24 season average

TRACKER (10:00 PM, ET/PT)

· Last night's encore of TRACKER averaged 3.41 million viewers

· Premiere episode has been seen by 23.2 million viewers, up +26% from its series debut

· This includes Sunday Live+3 plus the Live+SD for last night's encore

· With multiplatform viewing, this number is projected to increase to 25 million viewers or more by the end of the week

STREAMING - Paramount+ and CBS TVE (CBS.com / CBS App)

· YOUNG SHELDON was +58%*

· GHOSTS was up +41%*

· SO HELP ME TODD was up +19%*

· TRACKER is CBS' #1 series premiere ever on Paramount+

*From its year ago premiere.

SOCIAL IMPRESSIONS

· YOUNG SHELDON amassed 469 million*

· GHOSTS drove 146 million*

· SO HELP ME TODD garnered 23 million*

· TRACKER drove 17 million*

*Potential Impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.

Note: Viewership figures are based on Nielsen Live+3 Day Playback, Nielsen Fast National Data and internal data.





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· GHOSTS (CBS)
· SO HELP ME TODD (CBS)
· TRACKER (CBS)
· YOUNG SHELDON (CBS)




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