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[03/04/24 - 07:33 AM]
"The Way Home" Tops Entertainment Cable Rankings as Season 2 Hits Midseason
For five consecutive episodes, "The Way Home" has ranked among the top two most-watched entertainment cable programs of the week with Women 18+.
[via press release from Hallmark Media]

"THE WAY HOME" TOPS ENTERTAINMENT CABLE RANKINGS AS SEASON 2 HITS MIDSEASON

March 4, 2024, NEW YORK - As The Way Home Season 2 reaches midseason, the critically acclaimed series maintains momentum as the #1 most-watched program overall on entertainment cable among key demographics. Throughout its five episodes thus far, The Way Home has consistently ranked among the top two most-watched entertainment cable programs of the day and week with key demos.

Many more dramatic twists and unexpected turns lay ahead for the time-traveling Landry family in the season's second act.

Highlights include (L+3):

· The Way Home Season 2 is the #1 most-watched program overall on entertainment cable among Households, Total Viewers, and Women and Persons 18+

· For five consecutive episodes, The Way Home has ranked among the top two most-watched entertainment cable programs of the week with Women 18+

· The series ranked among the top two most-watched entertainment cable programs every Sunday for five consecutive episodes with Households, Total Viewers, and Women and Persons 18+

· To-date, The Way Home Season 2 has reached 4.4 million Unduplicated Total Viewers

Source: Nielsen L+3 Program Based Data; The Way Home Season 2 To-Date from 1/21-2/25/24; All ranks exclude News and Sports; #1 Program Ranking includes repeats, excludes programs with less than 2 telecasts; L+3 Unduplicated P2+ reach for 5 Premiere Episodes 2001-2005, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· WAY HOME, THE (HALLMARK)




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