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[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.
[via press release from Hallmark Media]

HALLMARK CHANNEL'S FAN-FAVORITE SERIES "WHEN CALLS THE HEART" RETURNS FOR SEASON 11 AS #1 MOST-WATCHED ENTERTAINMENT CABLE PROGRAM OF THE WEEK AND DAY

Series Boosts Network to #1 on Entertainment Cable for the Weekend, Reaching 2.8 Million Unduplicated Total Viewers in Week One

April 12, 2024, NEW YORK - Hallmark Channel's longest-running series When Calls the Heart swept the entertainment cable charts with its recent Season 11 premiere, demonstrating the unwavering loyalty of the show's "Hearties" fan base. The episode became the #1 most-watched program of the week and on Sunday among key demos, elevating Hallmark Channel to be the #1 entertainment cable network in Weekend Total Day among Women 18+. What's more, the premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.

Highlights include (L+3):

· When Calls the Heart Season 11 debuts as the #1 most-watched entertainment cable program of the week among Women 18+ and on Sunday among Households; Total Viewers; and Women/Persons 18+

· Hallmark Channel was the #1 entertainment cable network in Weekend Total Day among Women 18+

· The premiere episode reached 2.8 million Unduplicated Total Viewers on a L+3 Basis

*Source: Nielsen L+3 Program based data; week of 4/1-4/7/24; Strict Daypart-Span; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; Episode 11001 L+3 Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· WHEN CALLS THE HEART (HALLMARK)




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