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[07/01/24 - 02:41 PM]
Simone Biles Stars at U.S. Gymnastics Trials on NBC & Peacock in Most-Watched Olympic Trials Telecast Since 2016
Last night's audience peaked at 8.2 million viewers from 10-10:15 p.m. ET as the gymnasts completed their final rotations.

[via press release from NBC Sports]

SIMONE BILES STARS AT U.S. GYMNASTICS TRIALS ON NBC & PEACOCK IN MOST-WATCHED OLYMPIC TRIALS TELECAST SINCE 2016

Sunday's Show Peaked at 8.2 Million Viewers as Gymnasts Completed Final Rotation

Sydney McLaughlin-Levrone Sets World Record as Track & Field Trials Conclude on Sunday Night; Track & Field Viewership UP 38% from 2021

Full Trials Viewership (June 15-30) UP 58% on NBC, Peacock, and USA Network Across Swimming, Diving, Track & Field, and Gymnastics

Viewers Streamed More than 488 Million Live Minutes Across Peacock and NBC Sports Digital - More than Tripling Combined Streaming of Tokyo and Rio Olympic Trials

NBC, Peacock, and Telemundo to Present Live Coverage of Opening Ceremony on the River Seine on Friday, July 26

STAMFORD, Conn. - July 1, 2024 - Highlighted by Simone Biles qualifying for her third Olympic team, the selection of the women's gymnastics team, and Sydney McLaughlin-Levrone setting the world record in the 400m hurdles, the U.S. Olympic Team Trials concluded on NBC and Peacock on Sunday night with the most-watched Trials telecast in eight years. In addition, combined viewership for swimming, diving, track & field, and gymnastics across NBC, Peacock and USA Network was UP 58% from 2021, according to custom fast national data from Nielsen and metrics from Adobe Analytics.

Biles finished first at the Olympic Trials last night as an average of 7.6 million viewers watched on NBC and Peacock (8:36-11:03 p.m. ET) - marking the most-watched Olympic Trials telecast since 2016 (8.6 million viewers, July 10) and UP 29% from 2021 (5.9 million viewers).

Last night's audience peaked at 8.2 million viewers from 10-10:15 p.m. ET as the gymnasts completed their final rotations.

Earlier on Sunday night, McLaughlin-Levrone clocked a world-record 50.65 in the 400m hurdles in the final event of the track & field trials, which averaged 4.5 million viewers across eight nights of competition on NBC and Peacock - UP 38% from the 2021 Trials (3.2 million viewers).

From June 15-30 on NBC, Peacock, and USA Network, coverage of the U.S. Olympic Team Trials for swimming, diving, track & field, and gymnastics, delivered a 58% viewership increase over 2021. Live primetime coverage on NBC and Peacock averaged 3.9 million viewers - UP 24% from 2021 (3.2 million viewers).

In addition, across Peacock and NBC Sports Digital platforms, viewers streamed more than 488 million live minutes of 2024 U.S. Olympic Trials competition - more than three times greater the combined total of the 2021 U.S. Olympic Trials (79 million minutes) and 2016 U.S. Olympic Trials (53 million minutes).

Over the past few weeks, NBCUniversal's coverage of the Trials featured show-stopping performances from stars including Biles, Suni Lee, Frederick Richard, Noah Lyles, Sha'Carri Richardson, McLaughlin-Levrone, Katie Ledecky, Caeleb Dressel, and world record-setting swimmers Regan Smith and Gretchen Walsh, along with Michael Phelps in the booth, commentary from Snoop Dogg and Terry Crews at the track & field competition, Peyton Manning watching tape with two-time Olympic shot put gold medalist Ryan Crouser, and a record 285,000+ swimming fans at Lucas Oil Stadium in Indianapolis

Team USA will next take part in The Opening Ceremony of the Paris Olympics, on Friday, July 26 on NBC, Peacock, and Telemundo.

***

In Paris this summer, the world's greatest athletes will compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.

The Paris organizers are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amidst iconic Parisian landmarks - beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde. The surfing competition will take place nearly 10,000 miles from Paris in Tahiti, a part of French Polynesia.

The NBC broadcast network and streaming service Peacock will be the company's primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11. Click here for more linear programming information and here for more about the Olympic experience on Peacock. NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.

NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.

ABOUT NBCUNIVERSAL

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, sports and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

--NBC SPORTS--





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