PARIS OLYMPICS ON NBC AND USA NETWORK DOMINATING PRIMETIME IN 2024

NBC/USA Network Coverage of Paris Olympics Registers 12 of Top 19 Primetime Shows in 2024, Excluding NFL

Total Viewership Average Up 77% from Tokyo Olympics after 12 Days

Top 20 Markets for Paris Olympics on NBC Broadcast Network Led by New Orleans (Chart Below)

STAMFORD, Conn. - August 7, 2024 - NBCUniversal's nightly Paris Olympics show from 8-11 p.m. ET/PT has dominated primetime, topping 13 million viewers each night across NBC and USA Network, according to Nielsen. In addition, the show accounts for 12 of the 19 most-watched primetime shows in 2024, excluding NFL (chart below).

Most-Watched Primetime Shows, 2024, Nielsen-only (excluding NFL)

Source: Nielsen, Live + Same Day Data; Excludes Pre- and Post-Shows

*Viewership across multiple television networks

Beginning with the Opening Ceremony, NBCUniversal has a posted 12-day Total Audience Delivery average of 32.2 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods - up 77% from Tokyo (18.2 million).

Total Audience Delivery is based upon live-plus-same day official figures from Nielsen and digital data from Adobe Analytics. Live viewership from 2-5 p.m. ET (Paris Prime) is inclusive of NBC, Peacock, USA Network, E!, Paris Extra 1, Paris Extra 2, and additional NBCU digital platforms. Primetime viewership includes NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2.

New Orleans leads all markets in local NBC station ratings through the first 11 days of broadcast coverage ("Paris Prime" + primetime windows). Following are the Top 20 markets:

Top Metered Markets for NBC Stations, 2024 Paris Olympics (7/26-8/5):

Source: Nielsen

For the latest comprehensive NBCUniversal Paris Olympics schedule information, please visit https://www.nbcolympics.com/schedule.

--NBC OLYMPICS-