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[09/23/24 - 01:31 PM]
The CW Network Delivers Largest Audience for NASCAR Xfinity Series Race Since July
Total viewers peaked at more than one million total viewers between 9:30-9:45 p.m. ET, as Cole Custer put himself in position to finish first at Bristol Motor Speedway.
[via press release from The CW]

THE CW NETWORK DELIVERS LARGEST AUDIENCE FOR NASCAR XFINITY SERIES RACE SINCE JULY

Viewership Across Key Demos Increased by Double Digit Percentages Compared to Previous NASCAR Xfinity Series Race on September 14

Friday's Primetime Broadcast Draws The CW's Highest Rating in Eight Months

Race from Bristol Motor Speedway Averaged 906,000 Total Viewers, Peaking with Over 1 Million Viewers Tuning in From 9:30-9:45 p.m.

BURBANK, CA (SEPTEMBER 23, 2024) - Last Friday's primetime debut of the NASCAR Xfinity Series on The CW Network was a huge hit with racing fans across the country - delivering the largest audience for a NASCAR Xfinity Series race since July 20 and generating the network's highest ratings in more than eight months. Viewers are increasingly turning to The CW for live sports, with the race drawing an average of 906,000 Total Viewers according to Nielsen and peaking at more than one million total viewers between 9:30-9:45 p.m. ET, as Cole Custer put himself in position to finish first at Bristol Motor Speedway.

Compared to the September 14 NASCAR Xfinity Series race at Watkins Glen, viewership rose by double digit percentages across key demos including +52% in Adults 25-54 (234,000), +50% in Adults 18-49 (161,000) and +16% in Total Viewers. Compared to the last Friday night Xfinity Series race on August 23, viewership increased by double-digit percentages in Total Viewers (+10%), Adults 18-49 (+31%) and Adults 25-54 (+26%). Finally, compared to this season's Friday primetime average, The CW Network saw triple digit percentage increases in Total Viewers (+123%), Adults 25-54 (+169%) and Adults 18-49 (+144%) - a clear indication that sports fans are finding The CW and making it part of their regular viewing habits.

The NASCAR Xfinity Series continues on The CW this Saturday, September 28, with the first playoff race live from Kansas Speedway. Coverage begins with NASCAR COUNTDOWN LIVE (3:30-4:00 p.m. ET), with the race beginning at 4:00 p.m. ET. Rick Allen serves as lead race announcer alongside analysts Jeff Burton and Steve Letarte.

###

About The CW Network

The CW is America's fifth major broadcast network and is available to 100% of U.S. television households. The CW delivers primetime entertainment programming and more than 500 hours of sports programming annually including LIV Golf, ACC football and basketball games, Pac-12 football games, "Inside the NFL," WWE NXT and NASCAR Xfinity Series racing. The free, ad-supported CW App is widely available on all major platforms. The CW App is home to The CW's primetime programming, live streaming of LIV Golf tournaments, and a library of entertaining film and television content. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group. For more information about The CW, please visit www.cwtv.com.





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