HALLMARK CHANNEL FINISHES 2024 AS THE #1 MOST-WATCHED ENTERTAINMENT CABLE NETWORK OF THE YEAR  

NETWORK DELIVERS TOP 3 MOST-WATCHED CABLE MOVIES OF THE YEAR

COUNTDOWN TO CHRISTMAS ELEVATES HALLMARK CHANNEL TO BE FOURTH QUARTER'S #1 ENTERTAINMENT CABLE NETWORK AMONG WOMEN FOR 11TH STRAIGHT YEAR       

January 7, 2025, NEW YORK -- Hallmark Channel was crowned the #1 most-watched entertainment cable network of 2024 among key demographics! Holiday programming mainstay Countdown to Christmas continued Hallmark Channel's reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: Holiday Touchdown: A Chiefs Love Story at #1, Three Wiser Men and a Boy at #2, and Santa Tell Me at #3.

Hallmark Channel's original series also delivered ratings victories throughout the year, as the network had 2 of the Top 10 most-watched original programs on entertainment cable in 2024 among Women 18+ with When Calls the Heart and The Way Home. Both series returned over the weekend, as The Way Home Season 3 premieres new episodes at 9pm E.T. on Fridays and When Calls the Heart Season 12 premieres new episodes at 9pm E.T. on Sundays, streaming the next day on Hallmark+.   

Hallmark Channel Full Year 2024 Entertainment Cable Highlights include (L+SD):  

· Hallmark Channel was the #1 most-watched network of the year in:

· Total Day with Households; Total Viewers; Persons 18+; Women 18+

· *4th year in a row among those demos

· Sister network Hallmark Mystery was the #4 most-watched network of the year with Women 18+ in Total Day

· Primetime with Households; Total Viewers; Persons 18+; Women 18+

· Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

· Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

· 2 of the Top 10 most-watched original series of the year among Women 18+ with When Calls the Heart Season 11 at #2 and The Way Home Season 2 at #7

Hallmark Channel Countdown to Christmas and Fourth Quarter 2024 Entertainment Cable Highlights include (L+SD):  

· Hallmark Channel was the #1 most-watched network in Q4 in:

· Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

· *11th year in a row among Women 18+

· Hallmark Mystery was the #3 most-watched network with Women 18+ in Q4

· Primetime with Households; Total Viewers; Persons 18+; Women 18+

· Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

· Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

· Top 3 most-watched cable movies of the year among Households; Total Viewers; Persons 18+; and Women 18+

· #1 Holiday Touchdown: A Chiefs Love Story starring Hunter King and Tyler Hynes

· #2 Three Wiser Men and a Boy starring Paul Campbell, Tyler Hynes, and Andrew Walker

· #3 Santa Tell Me starring Erin Krakow and Daniel Lissing

· Countdown to Christmas' 32 all-new original movies were the #1 most-watched program among Women 18+ throughout Holiday

· Combined, Hallmark Channel's Countdown to Christmas and Hallmark Mystery's Miracles of Christmas reached 36 million Unduplicated Total Viewers during Holiday  

*Source: Nielsen Big Data+Panel, L+SD. 1/1/24-12/29/24. M-Su & Sa-Su 6a-6a & 8p-11p. All ranks exclude news and sports networks and programming. 2 of the Top 10 Original Programs/Series of the Year excludes Repeat airings and Programs with < 5 Premiere airings. #1 Program among Women 18+ during Holiday from 10/18-12/29/24. Unduplicated P2+ Reach, HALL+HMYS combined network reach from 10/18-12/29/24, 6 min audience qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.