Ratings - 97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49

[03/04/25 - 10:54 AM] 97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49 The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).

[via press release from ABC]
· The 97th Oscars delivered a FIVE-YEAR HIGH IN BOTH TOTAL VIEWERS (19.69 million) AND ADULTS 18-49 (4.54 rating), driven by mobile and PC viewing by younger viewers. · Additional viewing from digital devices (Mobile/PC/Tablet) - added 1.645M viewers to total 19.693M Viewers. · The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating). · Driven by younger viewing, including increases with younger males, the show also rose remarkably over the 2024 telecast in Adults 18-34 (+28% vs. 3.05 rating), delivering a six year high - since 2/24/19. · "The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (19.69 million) and Adults 18-49 (4.54 rating) for the 2024-2025 season. · Also, as a reminder, the 97th Oscars earned 104.2 million total social interactions, ranking as the No. 1 most social TV program season-to-date, outperforming both "The Grammy Awards" (102.2 million interactions) and "The Super Bowl" (62.4 million) this season for the first time on record.

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