BEYOND THE GATES - MULTIPLATFORM Week 1

· BEYOND THE GATES grew to 2.28m viewers with L+3, up +78% from THE TALK last year.

o 3-day streaming alone of BEYOND THE GATES is up +7411% from THE TALK's streaming only AMA

· L+3 streaming provided a lift of +13.6% over its linear only audience, stronger than YOUNG AND THE RESTLESS (+10.9%) and slightly stronger than BOLD (12.6%).

· L+7-day viewing for the premiere episode alone garnered 3.0m viewers, higher than the last daytime drama debut, PASSIONS, on July 5, 1999 with 2.96m viewers.

Broadcast (L+3)

· In its first week on air, BEYOND THE GATES reached over 5.2m unique viewers (6 mins of viewing).

· BEYOND THE GATES was in a virtual tie GENERAL HOSPITAL among Total viewers (vs. 2.02m) and finished ahead of the long-running drama in key demos (A25-54).

· BEYOND THE GATES audience is 55% Black viewers, higher than other soaps YOUNG AND THE RESTLESS (29%), BOLD AND THE BEAUTIFUL (30%), GENERAL HOSPITAL (22%).

· NOTE: On July 5, 1999, PASSIONS was the last new soap to premiere, garnering a 7 household share. While TV viewing levels have changed since 1999, the premiere of BEYOND THE GATES had a 9 share - meaning a larger portion of people viewing television watched BEYOND THE GATES premiere than Passions premiere.