"WHEN CALLS THE HEART" WRAPS SEASON 12 AS #1 MOST-WATCHED PROGRAM ON ENTERTAINMENT CABLE THIS YEAR TO-DATE

Season Finale Wins #1 Most-Watched Program of the Day and Week Among Women 18+ and Total Viewers

March 31, NEW YORK -When Calls the Heart remains one of cable's #1 most-watched series after over a decade! Hallmark Channel's longest-running series finished Season 12 as the #1 most-watched program this year to-date on entertainment cable among key demographics.

"At Hallmark Channel, we're proud of the longstanding fandom and excitement surrounding Hope Valley. When Calls the Heart delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting." said Hallmark Media's Senior Vice President of Programming, Samantha DiPippo.

When Calls the Heart will return for Season 13 next year.

Entertainment cable highlights include (L+3):

· When Calls the Heart Season 12 is the #1 most-watched program this year to-date among Households, Women 18+, Persons 18+, and Total Viewers

· The Season 12 finale episode garnered the following successes:

o #1 most-watched program on Sunday among Households, Women 18+, Persons 18+, and Total Viewers

o #1 most-watched program of the Week with Households and Women 18+

o Hallmark Channel was elevated to be the #1 most-watched network in Weekend Total Day with Women 18+

· When Calls the Heart Season 12 reached 6.1 million Total Unduplicated Viewersn

*Source: Nielsen L+3 Program based data, Nielsen Panel + Big Data; 3/17/25-3/23/25; All competitive ranks exclude News/Sports; YTD Program ranks from 12/30/24-3/23/25, includes programs that aired 2+ Telecasts; Networks that share feeds are weight averaged to daypart based on duration. L+3 Unduplicated P2+ audience, 6 min qualifier, Panel only.

ABOUT HALLMARK MEDIA

Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment's leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company's subscription streaming service and membership program, Hallmark+ offers a distinctive blend of all new, exclusive original series and movies, next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit www.corporate.hallmarkmedia.com.