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[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.
[via press release from ESPN]

Most-watched NBA on ESPN Thanksgiving Eve in six years

Audience for inaugural tripleheader up 54 percent from last year's doubleheader

ESPN generated its most-watched NBA Thanksgiving Eve audience in six years, since 2019, on Wednesday, November 26. The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.

ESPN's exclusive coverage of the Minnesota Timberwolves vs. Oklahoma City Thunder game averaged 2,433,000 viewers and peaked with 2,921,000 viewers at 10:15 p.m. ET. It was up 83 percent from last year's comparable game.

In the nightcap, the Houston Rockets vs. Golden State Warriors game averaged 2,031,000 viewers on ESPN, up 45 percent from the 2024 game in the same window. The audience peaked with 2,448,000 viewers at 10:30 p.m.

ESPN's tripleheader began with the Boston Celtics defeating the Detroit Pistons, which averaged 1,812,000 viewers for the 5 p.m. start. The audience peaked with 3,024,000 viewers at 7:45 p.m.

Through Thanksgiving, NBA games on ESPN are averaging 1,681,000 viewers, up 30 percent from the same period last season.

For more via ESPNFrontRow.com: Inside ESPN's premier NBA tripleheader on Thanksgiving Eve.

All of ESPN. All in One Place.

ESPN offers its full suite of networks and services directly to fans on the ESPN App. Designed to give fans more choice, flexibility and access to all of ESPN, the ESPN App provides a unique viewing experience that includes integrated game stats, multiview options, a synchronized two-screen feature, a vertical video feature called Verts and a personalized SportsCenter For You, as well as betting information, ESPN Fantasy sports, commerce, and more. These new features are available to all fans who watch on the ESPN App on mobile and connected TV devices, whether they subscribe directly or through a traditional pay TV package. Bundling options available for fans include a limited time offer for the ESPN DTC Unlimited plan with Disney+ and Hulu for $29.99/month for the first 12 months. For more visit stream.espn.com.

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