|
"CBS NEWS PRESENTS: A TOWN HALL WITH ERIKA KIRK" BOOSTS CBS' TIME PERIOD PERFORMANCE IN VIEWERS, ADULTS 25-54 AND ADULTS 18-49
Special Programming Amassed 13.9 Million Minutes Viewed Across Streaming, Digital Platforms and Generated 185 Million Views Across CBS News Social Media Platforms
CBS NEWS PRESENTS: A TOWN HALL WITH ERIKA KIRK delivered 1.9 million viewers with 265,000 in the adults 25-54 demographic, according to Nielsen Panel + Big Data for Saturday, Dec. 13. The broadcast outpaced CBS' season-to-date performance in the Saturday 8:00 PM time period by +32% in viewers and by +19% in the key adults 25-54 demographic. The one-hour town hall also elevated the time period among younger viewers with an increase of +14% in adults 18-49.
Ratings Highlights:
· Versus last week's entertainment holiday special in the timeslot, the special was up +63% in viewers, up +35% in the A25-54 demo and +6% in A18-49.
· The town hall generated 185 million views on TikTok, Facebook, X and Instagram - making it CBS News' most-watched interview ever on social media.
· The special programming amassed 13.9 million minutes on CBS News 24/7.
|