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[12/31/25 - 12:46 PM]
NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History
Said coverage averaged 27.5 million viewers in the US, with US viewership peaking at over 30 million viewers.
[via press release from Netflix]

NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History

· Netflix scored again with NFL Christmas Gameday, as its second game, the Lions-Vikings, became the most-streamed NFL game in US history with an average of 27.5 million viewers in the US, with US viewership peaking at over 30M viewers, according to Nielsen Big Data + Panel.

· The Cowboys-Commanders game averaged 19.9M US viewers.

· Netflix has now distributed the top three most-streamed NFL games in US history.

· Snoop's Holiday Halftime Party in the Lions-Vikings game brought in an average of 29M viewers in the US, according to Nielsen Big Data + Panel.

· Viewers from over 200 countries and territories tuned in to at least one of the games, with the Cowboys-Commanders drawing a 22.4 million global AMA and the Lions-Vikings garnering a 30.5 million global AMA.

· This year, NFL Christmas Gameday drove more than 632M global owned social impressions, with Snoop's Holiday Halftime Party driving over 100M impressions on Christmas Day. Additionally, Lions-Vikings was the most socially consumed sporting event on Christmas Day.

· Netflix's Christmas Day games dominated social conversation all day on X in the US, Mexico, Brazil and Spain. In the US, #NFLonNetflix trended at #1 alongside other top trends Vikings, Jared Goff, Deebo Samuel and KaVontae Turpin. During Snoop's Holiday Halftime Party, Snoop was the #1 trend in the US along with Andrea Bocelli, Lainey Wilson and Duck Hodges.

· AMA viewership figures are based on National Nielsen Big Data + Panel in the US, which includes out-of-home viewing, CBS local market viewing, NFL+, and mobile and web viewing across Netflix. International data is based on Netflix Live + 1 first-party data for TV, mobile, and web, along with NFL-reported viewing for the NFL's international distributors and NFL Game Pass outside of the US. The NFL sources TV data from Futures and Game Pass is first-party.

· CBS Sports produced the games, with NFL Media producing the pre- and post-game, and studio halftime programming. EverWonder Studio executive-produced NFL Christmas Gameday.

· This year marked the second of a three-season partnership between Netflix and the NFL to broadcast NFL football games on Christmas Day.





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