"Hannah Montana 20th Anniversary Special" Hits Superstar Numbers Driving 6.3M Views on Disney+ and Hulu

Fans fuel anniversary into full blown celebration from events and activations to massive brand collaborations and nonstop social conversation

Two decades later, Hannah Montana still owns the spotlight as a defining cultural icon, proved by this week's celebration:

The Hannah Montana 20th Anniversary Special drove 6.3M views on Disney+ and Hulu after three days streaming.

The celebration of the anniversary drove nearly 1,000% increase in viewing of the Hannah Montana catalog this past week.

The show's longevity is undeniable: fans have streamed more than half a billion hours globally on Disney+ to date.

This month, fans also spent thousands of hours rocking out to the show's most unforgettable music videos on Disney+ and relived their favorite Miley moments via a dedicated non-stop Stream of all Hannah Montana content.

The Hannah Montana 20th Anniversary permeated pop culture through user generated content, events and activations, content collections and consumer products. From a Starbucks secret Popstar Refresher and a Google Search easter egg to Airbnb opening the doors to Hannah Montana's Malibu beach house, exclusive show-inspired merchandise, Maybelline pop-ups in LA and New York that drew massive crowds and a custom bracelet duo-pack from Little Words Project, the partnerships were next level and spawned over 250 other brands (and counting) to join in on the fun organically.

In the month of March - owned posts on Disney+ and Disney Channel social for the campaign have amassed an incredible nearly 440M total impressions and over 30M engagements across TikTok, Instagram, X, YouTube and Facebook. The teaser of the special received over 120M views in its first 24 hours and Miley's recreation of the iconic Disney Channel Wand ID broke 45M organic views.

Miley Cyrus' original song, "Younger You (From the Hannah Montana 20th Anniversary Special)," is out today via Hollywood Records and available on Spotify, Apple Music, Amazon Music, YouTube Music and other digital platforms.

"Hannah Montana" Spotify streams have surged with the special -- "This is the Life," the first song Miley Cyrus ever performed as Hannah Montana, saw an impressive 747% boost in streams on March 24, the day that the special dropped on Disney+ and Hulu, according to Spotify data. "Best of Both Worlds," which Cyrus performed in the special alongside "This is the Life," also saw a 607% lift, while "Wherever I Go" saw a 537% uptick and "Ordinary Girl" got a 430% boost.

Disney+ is available from £5.99 per month - with no hidden costs and the ability to cancel anytime. There's something for everyone to watch, with a lifetime of great stories and a constantly growing library of new TV shows, blockbuster movies, exclusive Originals, and live football throughout the year. From Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu, Disney+ spans everything from documentaries to critically acclaimed drama, comedy to classic animation, and general entertainment. Customers can enjoy titles like "Phineas and Ferb", "Percy Jackson and the Olympians" and "Descendants: The Rise of Red".

Robust parental controls ensure that Disney+ remains a suitable viewing experience for everyone in the family. Subscribers can set access limits on mature content and create PIN-protected profiles alongside the already existing Junior Mode profiles to give parents and guardians peace of mind.

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About Disney+

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