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[04/01/26 - 01:31 PM]
Netflix Steps Up to the Plate: MLB Opening Night on Netflix Scores 3 Million US Viewers
The action continues later this year with the T-Mobile Home Run Derby on July 13 and MLB at Field of Dreams on August 13, both streaming live only on Netflix.
[via press release from Netflix]

NETFLIX STEPS UP TO THE PLATE: MLB OPENING NIGHT ON NETFLIX SCORES 3 MILLION US VIEWERS

· Play ball! The 2026 MLB season debuted on Netflix last Wednesday, March 25, with an estimated average minute audience (AMA) of 3 million US viewers (Live+SD)* tuning into the game, according to Nielsen Big Data + Panel.

· Some other US highlights:

o Highest primetime Opening Day viewership among P18-49 (1.38M)* since 2017.

o Highest primetime Opening Day among P18-34 (636K)* since 2017.

o The game represents the youngest MLB Opening Day audience in a decade.*

· The campaign has generated 200M owned global social impressions and 6M engagements to date.

· MLB Opening Night presented by Adobe saw the New York Yankees secure a 7-0 victory over the San Francisco Giants.

· The game served as the opening act for Netflix's three-event MLB slate. The action continues later this year with the T-Mobile Home Run Derby on July 13 and MLB at Field of Dreams on August 13, both streaming live only on Netflix.

*Source: Nielsen, L+SD. Based on Big Data + Panel. Highest primetime viewership excludes COVID-impacted 2020 NY Yankees/Washington game on ESPN, which took place in July. Nielsen National TV View, P2+ Average Minute Audience, P18-49 & P18-34 Ratings.





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