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[04/22/26 - 01:00 PM]
ESPN Opens NBA Playoffs with Most-Watched Playoff Game of Opening Weekend
Saturday's Houston Rockets vs. Los Angeles Lakers matchup on ABC averaged 5.2 million viewers, peaking at 6.4 million viewers during the 11 p.m. ET quarter hour.

[via press release from ESPN]

ESPN opens NBA Playoffs with most-watched playoff game of opening weekend

ESPN tipped off the opening weekend of the NBA Playoffs presented by Google in strong fashion, delivering the most watched NBA game of the weekend, according to Nielsen. Saturday's Houston Rockets vs. Los Angeles Lakers matchup on ABC averaged 5.2 million viewers, peaking at 6.4 million viewers during the 11 p.m. ET quarter hour.

Studio coverage

ESPN's Saturday studio programming also generated strong viewership, with Inside the NBA averaging 3.1 million viewers and NBA Tip Off averaging 1.5 million viewers.

ESPN's NBA advertising business shows strong cross-platform momentum

The NBA continues to be a driver for Disney's advertising business with steady year-over-year growth. Success comes from robust cross-platform demand across linear and digital and expanded studio programming. Overall advertiser demand for NBA content is high with half of returning linear advertisers and categories increasing their spend year-over-year, and the addition of more than 60 new advertisers this season.

ESPN is the exclusive home of the 2026 NBA Eastern Conference Finals.

-30-





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[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
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[10/02/26 - 02:49 PM]
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[10/01/26 - 02:39 PM]
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[10/01/26 - 02:18 PM]
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[10/01/26 - 08:35 AM]
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[09/30/26 - 04:44 PM]
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[09/30/26 - 03:27 PM]
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[09/30/26 - 01:00 PM]
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[09/30/26 - 12:50 PM]
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[09/30/26 - 11:01 AM]
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[09/29/26 - 03:28 PM]
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[09/29/26 - 03:12 PM]
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[09/29/26 - 12:01 PM]
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[09/29/26 - 12:00 PM]
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USA Sports averaged 525,000 viewers across its 48 regular-season games - the most national games of any broadcaster - up 25% vs. 2025 WNBA cable average viewership.

[09/29/26 - 09:50 AM]
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In the final week of the 2025-2026 season, "Jimmy Kimmel Live" ranked No. 1 in both Total Viewers and Adults 18-49.